Navigating CDN Strategies – Survey Report
We surveyed 282 streaming industry decision makers. The answers provide a snapshot of the content delivery strategies, plans, perceived blockers, and measurement & switching techniques currently being employed by video providers across the streaming ecosystem.
Download CDN Strategy Industry Report
REPORT
An industry survey from NPAW and industry expert Dan Rayburn
The data collected spans topics including the impact of multi-CDN in terms of costs and quality, switching criteria, and a breakdown of CDN approaches by industry vertical, content type, and monetization strategy.
- Who’s doing what – an industry breakdown: The industry by CDN system plans, vertical, content type, and monetization strategy
- Content delivery challenges and priorities: What are video providers most concerned about when it comes to content delivery?
- Multi-CDN motivation, blockers, & impact: Why video providers switch to Multi-CDN, what’s stopping those who haven’t, and the effects of making the switch
- Performance measurement & switching techniques: What KPIs are providers using to drive CDN switches, and where are they getting the metrics to inform those switches?
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