How OCS Used Game of Thrones Streaming Data to Boost User Retention +66%
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Boost User Retention +66%
Utilizing data provided by their playerside video intelligence, OCS, Orange’s French OTT service, was able to ensure a quality streaming experience in order to capitalize on their blockbuster content. The result? They increased users x3 during the Game of Thrones season, and enjoyed a solid retention rate of 66% after the finale, with natural continued subscriber growth throughout the rest of the year.
Before, when Errors occurred, we were blind. How could I identify all the content with this kind of issue, only from customers reporting the issues? With NPAW we were able to do exactly this, applying different filters over a specific period of time, looking as closely as I needed until I was able to diagnose the Error.
Solution Architect, OCS
NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 160 video services and processes 100 billion plays per year worldwide.
The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.
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