What Is Video Content Analytics?
Video content analysis software, or video content analytics, is a tool that allows you to get historical and real-time video content insights. These insights can be used to discover your best performing content, content and device engagement, and other relevant data that marketing teams can utilize to optimize their content portfolio.
Enhance content sourcing
Understand your user’s content preferences and take steps to source more attractive, relevant content to your audience.
Increase value with video marketing analytics
Create sharper marketing campaigns by understanding the user’s content interests. Know exactly when and where you should promote new content.
Use video engagement metrics for transparent partner payments
Generate fair, transparent business models with your content partners. Create payments based on content consumption analytics.
Source relevant content with streaming video analytics
Know exactly what, where and how long users are watching content. Plus, discover which device gets more action with fully integrated video content analytics that help increase video consumption, improve marketing, and create fairness with partner payments.
Use content analytics to source the most relevant videos
Increase video consumption
Use video engagement data to fuel future sourcing of relevant content based on user consumption patterns and tastes. See average playtime, titles per user, and happiness scores to proactively make data-driven decisions.
Expand user loyalty
Boost content plays and completion rates. Raise stickiness by offering more attractive content based on user data across dozens of user, device, geo, network, and content dimensions.
Leverage historical and real-time streaming analytics to learn when, where, and why users fall off. Offer high-interest content for video consumption to proactively reduce potential user churn.
NPAW helps give Gaia a confident view into the quality of our delivered content.
Snr. Director of IT/Ops
Focus on the most relevant content with video marketing analytics
Make smarter marketing decisions
Know everything about the most viewed content with access to retention, device, and wealth of custom video data filter sets. Generate suitable conclusions for future marketing campaigns.
Publish and communicate the most attractive content at the right time
Drill down into audience engagement data to roll out better marketing and content decisions. Stop guessing what content could work, or when and where to connect with your users.
Increase marketing efficiency
Gain insights into user content preferences with best-in-class metrics across growth and churn rates. Learn how you can reach your client base more efficiently.
The most transparent partner billing management, made possible by video content analysis
Get reliable, independent content consumption data
Guarantee real-time access to unbiased third-party consumption data about your content.
Access a detailed list of your content viewers
Obtain content consumption numbers per device or region for partner billing.
Billing based on content consumption
Reduce risks caused by large payments for irrelevant content by generating reliable, transparent payment methods based on content consumption.
How OCS used Game of Thrones viewing data to up user retention by 66%
With an advanced layer of player-side video intelligence, OCS’s broadcasting platform was able to make data-driven strategic decisions. The result, proactive resolution of technical issues and a guaranteed quality streaming experience that capitalizes on its blockbuster content.
Improve your content strategy with NPAW
Contact us to receive a free product demo. Discover the impact Content Analytics has on your business.