In an increasingly competitive market, daily consumption per user and streaming service continued to decline in the first half of 2022. Providers pushed for a higher quality of experience in an effort to boost user engagement and reduce churn — all while a surge in sports streaming confirmed this content’s potential for growth.

In today’s hyper-competitive video streaming space, ensuring good quality of experience and service is key to remaining in the game and not losing users. From the right analytics tools to what metrics to track, here is how streaming services should measure quality.