Video Streaming Industry Report 2024
Global VOD Quality improvements in most metrics. Linear TV Global Quality also improved across the board.
Significant reduction in Buffer Ratio, complemented by a strong increase in Bitrate, means most regions for impressive quality gains versus 2023.
NPAW’s Video Streaming Industry Report 2024 analyzes data from our more than 200 clients worldwide to uncover:
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- Trends in user engagement and content consumption
- How streaming quality evolves and affects engagement
- The most popular types of VoD content
- The rise of sports streaming adoption
Download NPAW's Video Streaming Industry Report 2024
REPORT
TVs and STBs were the dominant devices in 2024
Both Linear TV and VoD saw significant decreases in Buffer Ratio (%), as well as increases in Bitrate. These are clear indicators that video services have improved their infrastructure and scalablility over the previous year. We also see the wider adoption of Smart TVs and Set-Top-Boxes (STBs), resulting in quality gains across most regions.
The 2024 insights show that streaming platforms have seen mixed results in engagement and quality. Video-on-demand (VOD) Playtime per User has dipped slightly, with fewer titles watched. Despite lower engagement, quality metrics improved significantly.
Linear TV remained steady, and quality improvements were even more significant. Regional trends varied, with the Pacific region leading in engagement and Asia seeing the lowest. TV remains the dominant device for streaming, while consoles saw the highest Playtime per User. Despite some engagement declines, overall streaming quality is at its best.
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