White Papers & Digital Library
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FEATURED WHITE PAPER
How to build successful streaming services with data analytics
Building out an OTT service for success in a highly competitive environment requires data. This technical paper details how NPAW’s portfolio of real-time video analytics tools integrates with Simplestream’s App Platform, providing invaluable data for customers to better understand and track the performance of their video content, applications, and advertising models.
FEATURED WHITE PAPER
Multi-CDN: The Key To Superior Live Sports Streaming
Streaming providers are uniquely positioned to tap into the passionate following that live sporting events generate. But the streaming of high-stakes live events must live up to the high standards that viewers demand. In this white paper, we examine why Multi-CDN holds the key to delivering best-in-class live sports streaming experiences and how providers can implement this approach
Boost Ad Revenue and User Engagement with Third-Party Ad Analytics
Ad-based video streaming models are on the rise because of their potential to increase platform revenues and reduce the price of subscriptions. But ads also bring to the table a unique set of challenges. Learn how to leverage an independent end-user ad analytics tool to maximize ad revenue and boost customer retention.
How To Measure Video Streaming Quality
In today’s hyper-competitive video streaming space, ensuring good quality of experience and service is key to remaining in the game and not losing users. From the right analytics tools to what metrics to track, here is how streaming services should measure quality.
Beyond the Walled Garden
A walled garden is an excellent business model because it gathers a lot of value in one place. Users can stay on a single platform for hours, either streaming from one source or moving through different apps. But operators need to leverage the full power of app analytics if they want to make the most of their ecosystem and increase engagement
Churn Reduction for Broadcast Streaming Services
Churn rate has a ripple effect that touches every part of your business, starting directly with your revenue and reputation. To prevent the loss of revenue and the increase of expenses related to churn, video service providers need complete visibility across video preparation, video distribution, delivery, and quality of experience.
Operators: Protect QoS With Real-Time Analytics
As a telecom operator, you own a good deal of the content delivery infrastructure and can ensure a high quality of service (QoS). But given your users’ high quality expectations, that competitive edge could quickly become a double-edge sword without the proper real-time video analytics solutions in place
How flexible should an analytics solution be to cope with an operator’s daily business?
Flexible analytics improve operations that rely on data and streamline processes within each of your teams and departments and between the various departments of your business. They also improve relationships throughout your delivery chain, ensuring a premium user experience for your subscribers.
Develop a data-driven approach and improve UX for at-risk subscribers
Strategic decision-making for reducing churn starts with user data and endpoint analytics. You have to know how your customers feel about and interact with your platform before you can tailor your offering, increase your revenue, grow your market share, innovate for the right audiences, or scale your business.
Game of Insights: The 5 Steps you Need to Follow to Drive Retention Using Video Analytics
While content is still king, the user experience is queen. Both have a big impact on the perceived value of a streaming service and neither can be allowed to fall below satisfactory levels.
How Streaming Intelligence Helps Fitness On-demand Companies Grow
Using NPAW’s analytics capabilities as an example, this white paper introduces key areas in which fitness on-demand companies can leverage real-time video analytics technology and measurement techniques to drive performance, address issues, and avoid churn for continued growth.
How to Create a Smart Bundling and Recommendation Engine in 4 Steps
Smart bundling and personalized recommendations are basic tools known by video streamers to increase average customer lifetime value, retention, and average sales value and revenue. But, how can you assure that you are suggesting the most accurate, relevant content and products to your audience at the right moment?
Analytics Best Practices for Telecom Change Management
For operators, change is a constant. In this white paper, we detail how integrated client-side analytics technology and a solid data-informed process of staggered migration is deployed by operators around the world to ensure they are able to seamlessly transition to next-gen systems.
Measurement Techniques to Optimize Streaming Ads ROI
How to compare, correlate, and use ads insights to convert consumption, quality, and engagement data into business takeaways.
Optimizing Mobile Video
How to leverage analytics and video delivery technology to deliver high quality experiences: In collaboration with Limelight networks, NPAW presents best practices with the latest data on mobile usage, delivery infrastructure, and measurement.
The Video Analytics Mini Guide to Analyzing Your Video Player
This mini guide explains the metrics you need to be measuring for your Video Player, how to obtain them, and how they will help you maximize revenue.
Customer Acquisition & Retention for Video Services
This infographic helps explain how you, as a video streaming service, should prioritise efforts, why it is important to have full visibility of your platform and how your users interact with it, as well as what actions each department should carry out.
Which Errors Are Ruining the QoE of Your Video Platform – Explained
This infographic depicting the general scenario of errors affecting the QoE of VOD and Live video providers. We also analysed the data per device and found some relevant trends that you will definitely want to keep an eye on.
The Pillars of Video Performance: Buffer Ratio
In the first installment of our “The Pillars of Video Performance’ series, we look into exactly what buffering is, why it happens and what the best services in the industry like to see when they look at their buffer ratio.
Identify & Counteract User Churn
Essential guide to churn behavior. In this White Paper, we dig into the data from several leading video service providers to tease out behavioral differences between those who churn and those who don’t.
How to Optimize Live Sporting Events – Part II
In this White Paper, we will delve into the economic context of live streaming and explore why it makes financial sense for service providers to raise their streaming games to new levels. We will spell out and describe the components that must be managed for the optimization of live streaming. As well as show the findings of NPAW’s research and data.
How to Optimize Live Sporting Events – Part I
In this White Paper, we will explore the rapidly evolving world of live sports streaming. We will examine the prime technical challenges that live streaming presents.
The Power of First Impressions: Seven KPIs for OTT Video Platforms
First impressions matter. A strong enough impression can lead to a quick judgment or at least a working hypothesis. In either case, what is sensed upfront is hard to erase.
Improving Your Online Video: Optimizing the Quality of Experience
Your audience expects “broadcast quality” from your online video but are you meeting their needs? In this White Paper, you’ll learn what you must do to optimize the Quality of Experience and assure that you are consistently delivering the best possible video.
Improve your Quality of Experience with NPAW
Contact us to receive a free demo of our product and to understand the impact of Quality of Experience on your product.