About NPAW

We help video businesses unlock their data’s endless potential, with actionable insights and smart content delivery that boost user experience and growth 

NPAW is a global SaaS company providing video streaming analytics and smart multi-CDN solutions for online video businesses. Founded in 2008, NPAW is headquartered in Barcelona and has offices in Madrid, New York and Lisbon.

Through its NPAW Suite of apps, NPAW helps leading telco operators, broadcasters, and OTT services improve their streaming experience and make data-driven content and product strategy decisions. We provide real-time tracking of quality of experience and quality of service, audience behavior, application navigation and performance, and content and advertising efficiency, as well as AI-powered multi-CDN switching and monitoring for seamless and cost-effective video content delivery.

2+ trillion

EVENTS PROCESSED DAILY

197

COUNTRIES TRACKED (EVERY SINGLE COUNTRY IN THE WORLD)

100%

COMPATIBLE WITH EVERY PLAYER

85+

METRIC & DIMENSIONS FILTER OPTIONS

190+

CUSTOMERS WORLDWIDE

History

Originally founded as Nice People at Work, NPAW was established in 2008 in Barcelona by the co-founders of the VoD service Wuaki.tv, which was acquired by Rakuten in 2012 and later became Rakuten TV.

2008

Founded NPAW

2010

Founded Wuaki.tv operated until 2012

2012

2013

2014

Headcount 22

2015

Headcount 35

2016

Headcount 50
New York office

2017

Team worldwide 

2018

Headcount 80
Hong Kong / Moscow / Prague

2019

Headcount 90
Frankfurt / Paris / São Paulo

2020

Headcount 100+
Mumbai / London 

2021

Headcount 100+
Sydney / Buenos Aires

2022

Tokio

2023

Lisbon and Madrid offices

NPAW started off as an online video platform provider, shifting its focus to video business intelligence when its founders identified the real challenge facing the online video industry — understanding the audience, their behavior and content preferences, and managing the end user’s perceived quality to deliver superior streaming experiences. We introduced our first analytics product, Youbora, in 2013, progressively evolving it into the comprehensive streaming analytics solutions platform that is the NPAW Suite today.

The NPAW Advantage

Deep Industry Expertise

14+ years specialized as video analytics and data experts

 

Independent Third-party Data

NPAW provides independent analytics free from outside interests

Player Agnostic

Compatible with all devices and every video player on the market

E2E Monitoring, One Source of Truth

Correlated video business and technology insights, across the entire OTT delivery chain

 

Highly Customizable

Create your own custom analytics app, with tailored features, tools, metrics, and more

Data Compliance

With headquarters in Barcelona, NPAW is GDPR compliant and certified with the ISO 27001; ISO 27701 & ISO 20252:2019 

Awards & Recognitions

We are honored to be recognized as the leading video streaming analytics company for the work we do on behalf of our customers, team, and local communities. Here are some of the most recent awards we’ve received.

Best of Show
2023 

2023

Streaming Media European Innovation Awards

2022

European Readers’ Choice Awards

2021 / 2020 / 2019 / 2018 / 2017 / 2016 / 2015

Readers’ Choice Awards

2019 / 2018 / 2017 / 2016

CSI Awards

2022 / 2019 / 2016

Product of the Year – NAB Show Awards

2019

Our Culture

We are a global community comprised of 100+ multidisciplinary experts from over 25 nationalities, spanning all continents. Together, we form a forward-thinking, passion-driven company that prioritizes teamwork and takes pride in its unique culture and values.

Innovative

Reliable

Agile

One team!

Diverse

Dynamic

Committed to social empowerment

NPAW supports a multitude of social causes and community development programs locally and around the globe. One example is our support of the Ramassà Sports Association, a football club and NGO that works to change the lives of vulnerable young people by using football as a tool for social development and integration

Join NPAW

If you believe you align well with our core values, possess a strong entrepreneurial spirit, and enjoy growing within a diverse and multicultural setting, feel free to check our open positions.

Video Streaming Industry Report 2023  |  Report

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