Learn What Makes Your Audience Click
Make informed, data-driven decisions that improve engagement, drive retention, and maximize content ROI. Align your content catalog with your audience demand for higher revenue growth.
Deep Audience Insights. Smarter Content Strategies. Maximum Engagement.
Know Your Audience Beyond Viewership
Analyze why and how your audience engages with your platform, ensuring your content catalog aligns with audience demands and keeps them coming back.
Make Every Piece of Content Count
Understand how each title contributes to engagement. Identify high-performing titles, optimize underperformers, and refine your acquisition strategy for best ROI.
Turn Audience & Content Insights Into Growth
Segments
Build Audiences That Matter
Create dynamic audience segments based on custom-defined conditions and dimensions such as demographics, behaviours, engagement levels, and more.
Cross-Match Segments With Insights
Apply segments into your filters to gain deeper, more granular insights into audience behaviour, engagement, and content preference and performance.
Content Deep Dive
Content Type
Assess performance at every level, from entire series down to individual episodes. Understand impacts from ratings, providers, durations, and more.
Content Catalog Analysis
See how each movie, live event, or series contributes to your business’s overall success, as well as your catalog as a whole.
Individual Content Analysis
Conduct detailed performance analyses of specific content. Track marketing effectiveness in terms of plays and active users, learn who’s watching, and understand audience paths before and after viewing.
Audience Deep Dive
Engagement
Measure audience stickiness, average playtime, session frequency, content completion, and more.
Preferences
Identify your audience’s content preferences – movies or series, genres like action or comedy, and even preferred cast or directors.
Segmentation
Uncover detailed audience profiles based on location, devices, browsers, and players used.
NPAW helps give Gaia a confident view into the quality of our delivered content.
Jason Riley
Snr. Director of IT/Ops
Unlock the Full Potential of Your Audience & Content
Contact us to receive a free product demo. Discover the impact Audience & Content Intelligence has on your business.