In the fast-paced, high-stakes world of video streaming, delivering content reliably and at scale is no longer just a competitive advantage—it’s an operational imperative. With global audiences tuning in from a myriad of devices and networks, streaming providers face...
Blog
Explore our blog to stay up to date with industry trends and thought leadership articles from our video intelligence experts
Don’t Ignore Disengagement, It’s the First Step Toward Churn
Jun 2, 2025 | Solutions
When a user leaves your platform, it’s rarely because they’ve had enough. More often, it’s because you didn’t give them a reason to stay, and you’re left wondering why. Did their search come up empty? Did they finish a series and hit a wall? Was the next click too...
How Watching Behavior Unlocks Better Video Engagement
May 27, 2025 | Industry Trends
When video platforms talk about understanding their audience, they usually mean what people are watching. It is simple and straightforward: to know what is being watched the most, you learn about the interests of your audience, which can help you optimize your content...
Why the First 30 Days Define Streaming Success
May 8, 2025 | Industry Trends
When a new user lands on your video platform, the clock starts ticking. You've already spent significant resources on content deals, marketing campaigns and partnerships to bring them to your platform. But what happens next determines everything. Users don’t churn in...
What is Digital Experience Intelligence (DXI)?
Apr 29, 2025 | Industry Trends, Solutions
The New Standard for Understanding and Optimizing Your Video Platform Today’s video and streaming platforms face intense competition and growing user expectations. Tracking what users do is no longer enough. Success depends on understanding how they interact, why they...
The Future of Media: Key Trends to Watch in 2025
Apr 16, 2025 | Industry Trends, Solutions
What are the movers, shakers and game-changers for 2025? The convergence of artificial intelligence, advanced advertising technologies, cloud production workflows, and evolving content consumption habits is ushering in a new era.
Real-Time Video Stream Monitoring for Superior QoE
Mar 26, 2025 | Industry Trends, Solutions
As digital content consumption continues to evolve, video streaming has become an essential part of daily life. Whether it’s for entertainment, education, business, or social engagement, users expect smooth and high-quality streaming experiences. However, maintaining...
NPAW Sponsors Gresini Racing for 2025 MotoGP Season
Mar 3, 2025 | Company
NPAW is delighted and proud to announce that we are a sponsor of the BK8 Gresini Racing MotoGP team for the 2025 season. Gresini Racing is an Italian team with a decorated history in the MotoGP Championship, including 11 podiums last season. It has been home to some...
Unifying the Understanding of Video Platforms
Feb 27, 2025 | Industry Trends
Enabling a unified digital experience intelligence solution to improve your offering Have you ever struggled with vast amounts of data, with teams unable to access it all, and losing clients because they do not act fast enough? You're not alone—many organizations face...
Video On Demand: which business model is the best?
Feb 20, 2025 | Industry Trends
The Video On Demand (VOD) industry has experienced tremendous growth and maturity over the past decade, shifting from traditional television consumption to a diverse range of digital streaming models.
Super Bowl LIX streaming recap: Kansas City Chiefs vs Philadelphia Eagles
Feb 14, 2025 | Industry Trends
The Eagles put on a dominant display, storming to a decisive 40-22 victory, ending the Chiefs’ hopes of a three-peat in spectacular fashion.
What Makes or Breaks an OTT Platform Subscription
Jan 29, 2025 | Industry Trends
Discover key factors influencing OTT platform subscriptions, including content quality, service experience, pricing, and ad management for optimal viewer satisfaction.
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