Blog

As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has...

The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities....

For video providers in today’s fast-moving media ecosystem, the ability to adapt to new developments is crucial. In order to stay relevant and maintain their place in their users’ content streaming habits, they need to constantly be on the frontier of technological...

The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do...

As more and more of the world’s services head online, businesses established before the internet era will, sooner or later, have to adapt their business model to survive. This article will look at what the rise, fall, and rise of Blockbuster can teach us about...

Thanks to the increasing digitization of society, improved trust in online betting services, and slowly relaxing legal statuses worldwide, the  online gambling industry is booming. According to Statista, the online betting industry as a whole is expected to grow from...

It’s no secret that VOD services are popular globally. Fortune Business Insights reported in April that the global market for VOD services (valued at $43.9 billion (US) in 2017) is expected to steadily rise each year and land at a valuation of $87.1 billion (US) by...

For video services, there’s nothing more damaging to your return on investment (ROI) than going in blind. For many, the cost of real-time analytics doesn’t seem worth the trouble, but when a service performs poorly and isn’t able to engage with its audience, it’s...

While every blog in the streaming sector (including ours) has been heavily debating the shifting landscape and predictable eventualities of a growingly saturated market, there is one big player in streaming which is going to benefit from increasingly frequent original...