The global leader in video intelligence

We provide a holistic, end-to-end analytics solution, delivering reliable insights in real time.

Over 150 leading video companies worldwide trust NPAW

PLATFORM PERFORMANCE

Monitor and prioritize issue mitigation

Real-time measurement of your user’s perceived quality to optimize the quality of experience and user satisfaction. Identify root causes and mitigate quality issues and errors based on the number of affected users.

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USER ACQUISITION & ENGAGEMENT

Increase retention and user lifetime

Understand and predict user behavior to proactively manage users, build sticky products and nurture a loyal audience. Create data-driven segments and predict churn and other insights to build personalized marketing campaigns and product experiences that convert and engage.

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APPLICATION ANALYTICS & USER JOURNEY

Understand and build the perfect user path

Identify the weak spots in your navigation and within your UI/UX to optimize funnel conversion and avoid drop-offs. Visualize from the moment users start their User Journey on your App, through their content searches and all the way to when they consume a video.

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NPAW has the answers!

Do you know your audience?
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How many plays do your Users generate on which device and in which region?
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Do you know how the different User segments react to changes and improvements within your product?
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What is the effect of your Marketing campaigns on the engagement of your Users ?
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How engaged are your Users with your service?
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What are the main indicators to identify potential churn among your Users?
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How can you segment your Users based on their likeliness to churn?
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What is the Happiness Score of your Users?
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What is the most engaging Content?
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Which content makes the most impact?
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How can you better monetize your content?
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Which Titles, TV shows or TV channels generate the highest viewings?
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How can you increase the video consumption of your User?
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What effect has your onsite promotion on the content take-rate?
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Which content drives user loyalty and stickiness?
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Do you have reliable third party data for the content partner management?
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How can you increase the content sourcing efficiency of your content purchasing team?
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Do you know where and when you have QoE problems?
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How do you monitor vendor’s actual performance?
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How quickly do you know whether a new configuration or set up worked out well?
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How do you control your change management?
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Do you know why (root cause), who and how many users are affected?
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How do you know you are selecting top performing providers/ partners? 
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Do you have a fully dedicated team blindly checking potential problems?
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How do you know if ads are REALLY being served?
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Do you know the root cause of delivery issues of your Ads?
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Do you optimize the Monetization of your Ads?
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Do you know what is the right number of ads, length, position specific to your platform?
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Do you know how Ads are impacting user consumption and engagement?
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How do you choose the top performing combination for your ad strategy?
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Do you know if ad quality is causing lower engagement on your service and consumption levels?
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Do you have neutral visibility, with no economic interest?
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Do you have full visibility of your Ad failures and delivery issues?
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Are you sure you have chosen the best Ads strategy?
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Do you know the importance of Search capabilities for your Users?
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Do you have real-time data of where your viewers drop-off?
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What do Users do after stopping a video?
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Do you know how your viewers navigate your service?
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How many Users follow a recommendation before they start a video?
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What effect does the Homepage have on the video Take-Rate?
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And how do they experience navigation from their perspective?
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Do you know how and where free trial conversion stops, and if promoted content is watched?
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How do you track your viewer’s interaction with your app and its different components?
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Where can you best promote your content within your App?
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Do you know how a M-CDN strategy would save you money and optimize your quality?
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Is your CDN switching solution scalable for every new player your cover?
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How do you secure CDNs quality and availability/ redundancy at all times?
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Does your switching system follow static rules — applied equally regardless of streaming quality — or dynamic rules?
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How do you select CDN vendors? How do you monitor their performance?
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Does your CDN switching also take into account user experience metrics?
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Which switching methods and criteria do you use?
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Is your CDN switching solution client-side or server-side?
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How OCS used Game of Thrones viewing data to up user retention 66%

With an advanced layer of player-side video intelligence, OCS’s broadcasting platform was able to make data-driven strategic decisions to proactively resolve technical issues and ensure a quality streaming experience in order to capitalize on their blockbuster content.

Rely on the most advanced video analytics solution in the market

2+ trillion

EVENTS PROCESSED DAILY

197

COUNTRIES TRACKED (EVERY SINGLE country IN THE WORLD)

100%

COMPATIBLE WITH EVERY PLAYER

85+

METRIC & DIMENSIONS FILTER OPTIONS

150+

CUSTOMERS WORLDWIDE

WHITE PAPER

Using Streaming Analytics to Reduce Churn and Retain Users

Strategic decision-making for reducing churn starts with user data and endpoint analytics. You have to know how your customers feel about and interact with your platform before you can tailor your offering, increase your revenue, grow your market share, innovate for the right audiences, or scale your business.

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WHITE PAPER

Driving recommendations and bundles with current analytics and user data will optimize each offering to exceed user expectations and achieve the highest possible conversion and engagement rates. 

In this white paper, we detail how to create a strategy in 4 easy and infallible steps.

CASE STUDY

How Customer Experience Visibility Optimizes QoE for Technical Teams at LaLiga

LaLiga integrated end-device analytics into the player. This allowed it to monitor customer experience in real-time, run post-event analysis, establish consumption patterns, and reduce delivery costs while maintaining users happiness score levels.

Improve your Quality of Experience with NPAW

Contact us to receive a free product demo. Discover the impact Quality of Experience has on your product.