Industry Reports & Surveys
Explore our reports and surveys. Expand your industry know-how with NPAW’s market intelligence and expertise
FEATURED REPORT
Video Streaming Industry Report 2024
Global VOD Quality improvements in most metrics. Linear TV Global Quality also improved across the board. Significant reduction in Buffer Ratio, complemented by a strong increase in Bitrate, means most regions for impressive quality gains versus 2023.
FEATURED SURVEY
Video Streaming Industry Report H1 2024
The first half of 2024 saw major improvements in global quality of service and quality of experience in video streaming metrics such as buffer ratio and bitrate. These are a clear signals that the industry as a whole is maturing. Deep dive into these trends with our 2024 1st Half Report.
FEATURED REPORT
Video Streaming Industry Report 2023
After two years of drops, user engagement per service increased globally in 2023. QoE improved significantly, while big screens expanded their dominance. Join us as we explore the trends shaping the world of streaming.
FEATURED SURVEY
State of Video Product Analytics 2023
Streaming providers need to make product decisions rooted in fact and driven by audience interests and behavior. We surveyed streaming executives from around the world to understand the industry’s approach to product analytics, from methods of measurement to the shortcomings of existing tools and organizations.
FEATURED REPORT
Video Streaming Industry Report H1 2023
Daily user engagement per streaming service increased for the first time since 2021 in the initial half of 2023, signaling a potential industry-wide shift. Join us as we dive deep into the consumption and quality trends that shaped global and regional streaming in the first half of 2023.
FEATURED SURVEY
2023 State of Streaming Advertising & Analytics
NPAW’s 2023 State of Streaming Advertising and Analytics surveyed 250 online video business owners from around the globe about their business models, advertising, and measurement practices and challenges. Learn why SVoDs are shifting to ads and how the adoption of third-party analytics is increasing
Video Streaming Industry Report 2024
Global VOD Quality improvements in most metrics. Linear TV Global Quality also improved across the board. Significant reduction in Buffer Ratio, complemented by a strong increase in Bitrate, means most regions for impressive quality gains versus 2023.
Video Streaming Industry Report H1 2024
The first half of 2024 saw major improvements in global quality of service and quality of experience in video streaming metrics such as buffer ratio and bitrate. These are a clear signals that the industry as a whole is maturing. Deep dive into these trends with our 2024 1st Half Report.
The State of Video Product Analytics 2023
We surveyed 250 online video business owners from North America, LATAM, Europe, ME, and APAC, all director-level and higher, to uncover tools used for measuring the performance and success of video products, tracking priorities for measuring product performance, and blockers to making more effective use of video product-related data.
Video Streaming Industry Report H1 2023
Daily user engagement per streaming service increased for the first time since 2021 in the initial half of 2023, signaling a potential industry-wide shift. Join us as we dive deep into the consumption and quality trends that shaped global and regional streaming in the first half of 2023.
Video Streaming Industry Report 2022
Although global streaming adoption continues to grow, individual services are capturing an increasingly smaller share of the user’s daily watching time as competition becomes steeper. Meanwhile, the boost in consumption experienced during the World Cup highlights the high engagement potential of live sports content.
State of Linear TV Infographic | H1 2022
Get a quick snapshot of the trends that shaped the global Linear TV industry in the first half of 2022 with this easy-to-digest infographic. Insights span global regions and devices, covering evolutions in user behaviour, consumption and quality metrics.
State of VoD Infographic | H1 2022
Get a quick snapshot of the trends that shaped the global VoD industry in the first half of 2022 with this easy-to-digest infographic. Insights span global regions and devices, covering evolutions in user behaviour, consumption and quality metrics.
Consumption per service sees further drops as sports boom
Daily consumption per user and streaming service continued to decline in the first half of 2022. Providers pushed for a higher quality of experience in an effort to boost user engagement and reduce churn — all while a surge in sports streaming confirmed this content’s potential for growth.
Readjusting Viewing Behaviors to a New Normal
As we cross the midway point of 2021, we are witnessing an impressive reboot of the industry. One notable phenomenon is how end-users are applying lessons learned from the past year. Indeed, how they are readjusting their viewing behaviors to a new normal.
NPAW 2020 Global Video Industry Report: The State of Streaming in the Year of the Pandemic
In this report, we look at the state of the video streaming industry on a global scale. Comparing 2019 to 2020 data and focusing on key regions for streaming consumption around the world, we look at growth trends, quality patterns, and device performance.
The State of Streaming Advertising
We surveyed 303 respondents from the video streaming industry. The answers provide a unique snapshot of industry views of the challenges facing AVOD players.
The Streaming Experience: QoE and Customer Retention in the Digital World
Content rights holders and TV operators now see streaming as a mainstream way of distributing their offerings to consumers. But ensuring that the streaming experience matches the expectations of users is key to the success of such services.
H2 2019 NPAW’s Video Streaming & Broadcasting Report
In this report, we have dug deep into our quality streaming data to uncover the state of the video streaming ecosystem. From over 100 billion annual plays from all over the world and over 150 video services, we have collated the most notable and high-impact developments defining the state of the industry today.
H1 2019 NPAW’s Video Streaming & Broadcasting Report
We collected and analyzed the data to offer you a comprehensive picture of the industry benchmarks. Compare your service and get the insights to improve your viewers’ experience according to global standards.
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