Optimize Your Platform Without Guesswork
Take the guesswork out of product evolution. Use data-driven A/B testing to compare user experiences, measure the impact of platform changes, and make smarter, faster decisions that enhance engagement and retention.
Test. Measure. Optimize. Scale.
Optimize the UX
Fine tune every part of the user’s digital experience that will lead to higher engagement and retention.
Test Before Committing
Ensure only the most effective changes reaches your audience.
Optimize with Data, Not Guesswork
Personalized Experimentation
Target Specific Audiences
Segment based on demogrpahics, behavior or engagement levels to run precise, impactful tests.
Test Multiple Variations
Evaluate how content recommendations, menu layouts, engagement triggers, or ad placements influence user behavior.
Refine Strategies
Ensure the right changes reaches the right audience to drive higher engagement and optimize the user experience.
Controlled Experimentation
Controlled A/B Testing
Run controlled A/B tests to evaluate platform changes and identify what drives engagement.
Measure KPI Impact
Measure the impact of updates on retention, playtime, session duration, churn, and more.
Validate Results
Compare results before full rollouts, minimizing risk and avoiding expensive decision shortcomings.
NPAW helps give Gaia a confident view into the quality of our delivered content.
Jason Riley
Snr. Director of IT/Ops
Execute Better Changes With Data-Driven Experiments
Contact us to receive a free product demo. Discover the impact Experiments has on your business.