Product Analytics built for the video industry
Optimize your video products at every stage of the customer journey. Enhance content consumption and customer retention with advanced user behavior analytics and segmentation to refine product offerings and user journeys tailored for the video industry.
What is NPAW’s Product Analytics?
NPAW’s Product Analytics is a comprehensive product intelligence tool designed to optimize video content, product strategy, and user journeys to drive business growth. Spanning the entire customer journey from acquisition to retention, and powered by AI, it reveals content consumption trends and improvement opportunities. This enables a deeper understanding and segmentation of your video audience, allowing you to tailor video products to their needs and enhance the overall user experience.
Enhance video content offering
Gain insights into your users’ content preferences with advanced video content analysis. Source more attractive and relevant content to captivate your audience and drive engagement. Invest in the right inventory.
Increase segmentation effectiveness
Craft targeted marketing campaigns by understanding user behavior and interests. Identify the optimal times and channels to promote your content for maximum impact.
Leverage user behavior analysis to improve engagement
Utilize detailed user behavior analytics to refine product offerings and user journeys. Enhance satisfaction, loyalty, and engagement by addressing user needs and preventing churn.
Unlock fact-based product growth
Inform your product strategy with real-time user behavior insights and boost engagement across the customer lifecycle
Optimize Content and User Experience with Data-Driven Insights
Enhance user engagement and retention
Utilize advanced audience insights to understand content preferences and behavior patterns. Generate actionable strategies to optimize content delivery, boost user engagement, and improve retention rates, ensuring sustained growth and reduced churn.
Design and implement the most attractive campaigns at the right time
Analyze audience engagement data to make informed marketing and content decisions. Eliminate guesswork by understanding what content works best and when and where to connect with your users. Segment users by groups and impact them in a personalized way.
Leverage audience preferences for content optimization
Gain insights into user content preferences with best-in-class video content analysis and improve growth and retention rates. Learn how you can better engage your client base using advanced product analytics tools. Optimize interactions to increase satisfaction, loyalty, and engagement.
NPAW helps give Gaia a confident view into the quality of our delivered content.
Jason Riley
Snr. Director of IT/Ops
Harness AI and Analytics to Elevate User Engagement and Retention
Increase video consumption
Utilize video engagement data to tailor content based on user consumption patterns and preferences. Analyze different metrics to make proactive, data-driven decisions.
Expand user loyalty
Boost content plays and completion rates by offering more attractive content derived from user data. Enhance stickiness by leveraging insights across various dimensions including user behavior, geography, preferences, and more.
Reduce churn
Leverage historical and real-time streaming analytics to understand when, where, and why users disengage. Provide high-interest content to proactively reduce potential user churn and enhance retention.
A user-centric approach to unlocking your products’ potential and boosting growth
Identify how product and marketing changes affect users
Optimize marketing spend and content acquisition strategies by segmenting users based on demographics, engagement, and conversion behavior. Leverage customer behavior analytics to understand the impact of changes.
Boost platform UX and content allocation
Utilize audience analytics insights for a comprehensive “before and after” view of product updates. Enhance user experience and content distribution based on data-driven insights.
Deliver personalized experiences with user segmentation tools
Monitor plays, playtime, sessions, and active user evolution within each segment. Identify trends and opportunities with key KPIs for top taste communities, ensuring personalized and engaging user experiences.
How OCS used Game of Thrones viewing data to up user retention by 66%
With an advanced layer of player-side video intelligence, OCS’s broadcasting platform was able to make data-driven strategic decisions. The result, proactive resolution of technical issues and a guaranteed quality streaming experience that capitalizes on its blockbuster content.
Improve your content and product strategy with NPAW
Contact us to receive a free product demo. Discover the impact Content Analytics has on your business.