What is Video Product Analytics?
NPAW’s video Product Analytics is a comprehensive video product intelligence tool that helps you optimize your video content, product strategy, and user journey to boost business growth. Covering all stages of the customer journey, from acquisition to customer retention, and leveraging AI, Product Analytics uncovers content consumption trends and improvement opportunities throughout the user journey, enabling you to better understand your video audience and tailor your video products to their needs
Enhance video content sourcing
Understand your users’ content preferences with deep video content analysis and take steps to source more attractive, relevant content to your audience
Increase marketing effectiveness
Create sharper marketing campaigns by understanding user behavior and interests. Know exactly when and where you should promote your content
Leverage user behavior analysis to improve retention and prevent churn
Harness insights to enhance product offerings and user journeys, boosting satisfaction, loyalty, and user engagement
Unlock fact-based product growth
Inform your product strategy with real-time user behavior insights and boost engagement across the customer lifecycle
Boost your user experience at every stage of the customer journey
Make smarter marketing decisions
Identify the most viewed content with user retention and device insights and a wealth of custom video data filter sets. Generate actionable insights to inform future marketing campaigns
Design and implement the most attractive campaigns at the right time
Drill down into audience engagement data to roll out better marketing and content decisions. Stop guessing what content could work, or when and where to connect with your users
Increase marketing efficiency
Gain insights into user content preferences with best-in-class video content analysis and improve growth and churn rates. Learn how you can reach your client base more efficiently
Identify potential user segments
Product Analytics helps you identify the most valuable user segments based on previous consumption behavior or demographic details of the audience with similar characteristics
Effective marketing & advertising
By analyzing user behavior, preferences, and demographics, the tool allows streaming services to run targeted promotional campaigns effectively depending on the most appropriate acquisition channel
User onboarding optimization
Identify bottlenecks in the onboarding process that might be causing user drop-offs
Suggest content to new users based on insights derived from the viewing habits of similar users and improve the conversion rates
By analyzing viewing patterns, search queries, and ratings, streaming services can refine their content to better cater to user preferences
User Experience (UX) improvement
Analytics helps you identify UX issues that might be hindering user engagement, such as dead-ends, inefficient navigations, or the inability to discover the right content
Deliver targeted retention strategies
Provide personalized interventions to customers at risk of churning. This can include personalized offers, proactive customer support, or tailored incentives
Understand audience behaviour
Understand popular content, genres, and viewer engagement to make data-driven decisions on content acquisition, production, and programming to improve viewer retention.
NPAW helps give Gaia a confident view into the quality of our delivered content.
Snr. Director of IT/Ops
Advanced video content analysis and AI-powered insights to meet your users’ needs
Increase video consumption
Use video engagement data to inform content based on user consumption patterns and tastes. See average playtime, titles per user, and happiness scores to proactively make data-driven decisions.
Expand user loyalty
Boost content plays and completion rates. Raise stickiness by offering more attractive content based on user data across dozens of user, device, geo, network, and content dimensions.
Leverage historical and real-time streaming analytics to learn when, where, and why users fall off. Offer high-interest content for video consumption to proactively reduce potential user churn.
A user-centric approach to unlocking your products’ potential and boosting growth
Identify how product and marketing changes affect users
Optimize marketing spend and acquisition strategies by segmenting users based on demographics, engagement, and conversion behavior.
Boost platform UX and content allocation
Utilize audience analytics insights for a “before and after” view of product updates.
Deliver personalized experiences with user segmentation tools
Monitor plays, playtime, sessions, and active user evolution within each segment. Identify trends and opportunities with key KPIs for top taste communities
How OCS used Game of Thrones viewing data to up user retention by 66%
With an advanced layer of player-side video intelligence, OCS’s broadcasting platform was able to make data-driven strategic decisions. The result, proactive resolution of technical issues and a guaranteed quality streaming experience that capitalizes on its blockbuster content.
Improve your content and product strategy with NPAW
Contact us to receive a free product demo. Discover the impact Content Analytics has on your business.