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Localized content production has become a mainstay of the streaming strategy for many global platforms operating in Europe, with shows and films that reflect their local cultures, histories, and values.
Consumers are increasingly moving away from the traditional Pay TV model with its hefty monthly fees and rigid contracts in favor of flexible, personalized OTT services.
In today’s fast-paced world of streaming video, Android TV set-top boxes (STBs) have rapidly become a foundation of home entertainment.
The video streaming industry is fiercely competitive, and understanding customer needs, platform weaknesses, and areas for improvement is crucial for success.
The 2024 Summer Olympics was a remarkable celebration of sport and culture in Paris, France. We now deep dive into trends experienced by some of NPAW’s Video Streaming clients.
With eventual victors Spain lifting the famous European trophy, many NPAW clients provided streaming video coverage of the tournament. From June 14th to July 14th, we saw the top 32 teams in Europe compete for the coveted European Cup.
Discover how video streaming is evolving with trends like gamification, hyperpersonalization, and virtual reality, shaping the future of entertainment and transforming user experiences globally.
Understanding user expectations is crucial for streaming services. Balancing cost, content, and ease of use helps differentiate platforms and enhance user satisfaction in a competitive market.
In this blog, we explore two of the key trends from NPAW’s 2023 Video Streaming Industry Report and what they mean for streaming providers
NPAW executives share their insights into the key video streaming trends for 2024, from artificial intelligence to content and analytics
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