How Bongo Boosted OTT Performance and User Experience Using NPAW’s Video Analytics
With NPAW’s Video Analytics, Bongo can employ a more detailed and reliable approach to measurement. The tool enhances its understanding of OTT platform performance and guarantees accurate tracking and analysis of large-scale data. Learn how Video Analytics has enabled Bongo to adopt a proactive strategy, allowing for time and resources to be fully dedicated to enhancing the user experience.
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A proactive approach to optimizing the user experience
With NPAW’s Video Analytics, Bongo has changed its approach to data tracking
and analysis. The tool enhances their comprehensive understanding of OTT platform performance while ensuring accurate tracking and analysis of large-
scale data. It aids in identifying potential bottlenecks and offers more relevant and easy-to-use analytics for the company’s multiple teams.
Adopting NPAW’s Video Analytics has brought a transformation in our analytics approach. Its reliability, precision, and scalability are unmatched. Its ability to handle large-scale data for precise insights and work with our engineering team to adjust metrics as required has proven invaluable
Shadid Haque, CTO, Bongo
NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 190 video services and processes over 124 billion plays per year worldwide.
The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.
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