Boost Ad Revenue and User Engagement with End-User Ad Analytics

Ad-based video streaming models are on the rise because of their potential to increase platform revenues and reduce the price of subscriptions. But ads also bring to the table a unique set of

In this white paper, we explore why services working with ads need an independent end-user ad analytics tool to maximize ad revenue and boost customer retention.

Download The White Paper

Mock-up: white paper on how to measure video streaming quality


How to design a winning ad strategy
with end-user insights

Services relying on ads need to ensure proper ad insertion and playback if they want to monetize all their available ad slots. At the same time, they need to understand how their users interact with their ads and content in order to design an ad experience that improves engagement and reduces churn.

Download our white paper to learn how you to leverage the capabilities of an advanced an end-user ad analytics tool to take your ad strategy to the next level.

    To make the most of your advertising-based streaming business, you need an ad analytics tool that can can track ad performance from an end-user perspective and correlate that information with insights about user behavior and content preferences.

    NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 190 video services and processes over 124 billion plays per year worldwide.


    The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.

    Improve your Quality of Experience with NPAW

    Contact us to receive a free product demo. Discover the impact Quality of Experience has on your product.