Customer Acquisition And Retention For SVOD

An infographic to guide you through the buyer journey your users navigate before becoming paying customers of your streaming service.

Download the infographic

Analyzing your video player


What is the user journey really like?

The key to converting leads and keeping hold of them is covering each of the video pillars (content catalogue, price, quality and customer service). We have prepared an infographic that helps explain the questions that most users will ask themselves before they agree to a free trial as well as the vital points that video services must optimize in order to retain them.

Industry leaders trust NPAW to understand consumption trends, improve their platform, and create reliable streaming experiences that delight and retain users

NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 190 video services and processes over 124 billion plays per year worldwide.


The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.

Improve your Quality of Experience with NPAW

Contact us to receive a free product demo. Discover the impact Quality of Experience has on your product.