How to measure video streaming quality

No matter how good your content library is, if your platform is not capable of delivering good enough quality, your end user’s experience will suffer.

But what exactly does quality mean in the video streaming space? How is it measured? In this white paper, we explore how to measure video streaming quality to protect and improve your service’s future.

Download The White Paper

Mock-up: white paper on how to measure video streaming quality


What are the key quality metrics?

There are several service, app performance, and user behavior metrics that can help you assess quality of experience and quality of service to make the necessary adjustments in real time.

These need to be approached holistically, taking into account that they are all interconnected, each one of them constituting a piece of the quality puzzle.

In today’s crowded and highly competitive video streaming market, your platform’s quality is the single most important asset that your service has alongside its content. It is often said that content is king, but experience is queen.

NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 190 video services and processes over 124 billion plays per year worldwide.


The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.

Improve your Quality of Experience with NPAW

Contact us to receive a free product demo. Discover the impact Quality of Experience has on your product.