Identify & Counteract User Churn

Essential guide to churn behavior:


  • How to detect early warning signs of churn.
  • Differences between churned and retained users in specific metrics.
  • Learn how these metrics can be incorporated into a video service.

Donwload White Paper


There are several indices of consumer behavior that differentiate churned and retained users

In this White Paper, we dig into the data from several leading video service providers to tease out behavioral differences between those who churn and those who don’t.

Industry leaders trust NPAW to understand consumption trends, improve their platform, and create reliable streaming experiences that delight and retain users

NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 190 video services and processes over 124 billion plays per year worldwide.


The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.

Improve your Quality of Experience with NPAW

Contact us to receive a free product demo. Discover the impact Quality of Experience has on your product.