NPAW Streaming Industry Report – H2 2019
Dig deep into NPAW’s quality streaming data to uncover the state of the video streaming ecosystem. From over 100 billion annual plays from all over the world and over 150 video services, we have collated the most notable and high-impact developments defining the state of the industry.
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REPORT
The most applicable trends for video services
From emerging trends in user behavior to must-have streaming quality data that contributes directly to your business KPIs, here are some highlights of the H2 2019 report:
- Smartphones were used to stream nearly half the Plays in H2 2019
- VOD content is marginally more popular than Live content
- Users are still twice as likely to wait for content to load on a TV than on a Smartphone
- SmartPhone users are the most likely to leave a stream before the video loads
- Users are 5 times more likely to receive an in-stream error during Live Plays compared to VOD
- People streaming on a Console are likely to watch for the longest time
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