Video Streaming  Industry Report 2023

NPAW’s Video Streaming Industry Report 2023 analyzes data from over 190 global NPAW clients —leading OTT providers, broadcasters, and telecom operators— to uncover:


    • How user engagement rose by up to 12% after a two-year drop
    • How streaming quality improved and determined engagement
    • The most popular types of VoD content
    • The devices of choice for streaming consumers

Download NPAW's Video Streaming Industry Report 2023

Streaming Industry report


Engagement and quality boosts mark a great year for streaming

Following a two-year decline, the amount of time the average user spends watching video content per day increased globally in 2023. Additionally, it was a year of significant improvements in the Quality of Experience front, while large screens captured an even bigger piece of the playtime pie.  

“​​The findings underscore a significant year of renewal and growth for the streaming sector, highlighting how the industry is consolidating and evolving to meet and exceed viewer expectations. Understanding these and other trends explored in the report will play a pivotal role in shaping successful streaming strategies moving forward”

Ferran G. Vilaró, CEO and Co-Founder of NPAW

NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 190 video services and processes over 124 billion plays per year worldwide.


The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.

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