Video Streaming  Industry Report H1 2024

NPAW’s Video Streaming Industry Report H1 2024 analyzes data from over 190 global NPAW clients —leading OTT providers, broadcasters, and telecom operators— to uncover:

 

    • How global buffer ratio quality rose by 54% in the past year
    • How streaming quality in Asia and the Pacific has come of age 
    • The global rise of Video Advertising Inventory
    • The dominance of TVs & Set-Top-Boxes for video consumption

Download NPAW's Video Streaming Industry Report H1 2024

REPORT

Buffer Ratio Quality Comes of Age in the Streaming Video Space

Video streaming infrastructure in most countries has vastly improved in the past 12 months. The first 6 months of 2024 saw a large global increase in quality of experience, especially in Video-on-Demand (VOD) services, compared to the same period last year.

Streaming Industry report

The first half of 2024 saw major improvements in global quality of service and quality of experience in video streaming metrics such as buffer ratio and bitrate. A 54% global improvement in VOD Buffer Ratio quality is a clear signal that the industry as a whole is maturing.

Regions such as Asia, the Pacific and the US achieved significant milestones in playtime per user, bitrate quality and buffer ratio, when compared to the 1st half of 2023.

These KPIs show that video streaming infrastructure in most countries has vastly improved in the past 12 months.  Telcos, broadcasters and OTTs are investing heavily, thus improving the overall quality of the streaming video landscape. With new players entering the market regularly, it’s becoming much more competitive. 

We are seeing the world rapidly shift away from traditional TV and towards streaming providers. QoS and QoE have become crucial to businesses operating in the industry. NPAW stands at the forefront of the streaming video revolution. So join us as we continue the journey.

Ferran G. Vilaró, CEO and Co-Founder of NPAW

NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 190 video services and processes over 124 billion plays per year worldwide.

 

The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.

Improve your Quality of Experience with NPAW

Contact us to receive a free product demo. Discover the impact Quality of Experience has on your product.

Request Demo