Video Streaming  Industry Report H1 2024

The first half of 2024 saw major improvements in global quality of service and quality of experience in video streaming metrics such as buffer ratio and bitrate. A 54% global improvement in VOD Buffer Ratio quality is a clear signal that the industry as a whole is maturing.

Regions such as Asia, the Pacific and the US achieved significant milestones in playtime per user, bitrate quality and buffer ratio, when compared to the 1st half of 2023.

These KPIs show that video streaming infrastructure in most countries has vastly improved in the past 12 months.  Telcos, broadcasters and OTTs are investing heavily, thus improving the overall quality of the streaming video landscape. With new players entering the market regularly, it’s becoming much more competitive. 

We are seeing the world rapidly shift away from traditional TV and towards streaming providers. QoS and QoE have become crucial to businesses operating in the industry. NPAW stands at the forefront of the streaming video revolution. So join us as we continue the journey.