The new App Analytics from NPAW

In this new era of video streaming apps and websites, monitoring and mitigating issues within the video service is a top priority for OTTs, telcos and broadcasters. 

With the new NPAW App Analytics, streaming providers can view app crashes & errors on all their streaming apps, before and after the video player. 

With AI-powered comprehensive analysis, the updated application performance monitoring solution holds key features such as:

• Highlights critical app errors and crashes
• Blends app diagnostics data with the video analytics data
• AI-powered monitoring and analysis
• Spot website slow load times and page freezes
• New dashboards detail ‘App Errors & Crashes’, Web Performance’, ‘Sign up & Login Errors’

App Analytics also contains several new dashboards. These dashboards address common use cases facing streaming providers that affect the Application Quality of Experience (QoE):

• App Crashes – monitors crashed apps and their root causes across any video app
• Login/Sign-up QoE – diagnoses error rates and statistics for Signup, Login and TV Pair flows. Top errors and crashes preventing logins and signups.
• Web/App QoE – detects issues with app loading, page loading, average time to interaction and more.
• Api QoE – logs API / Backend anomalies for all pages/screens on the client apps.

Combined with Video Analytics, the new App Analytics provides total QoE monitoring for streaming service providers – a more reliable service, from app start to video play. With this tool, our customers now have a full 360 degree view of the perceived quality of the end user. From the moment the user starts the App, until the video player begins, our customers now can identify if the end user was impacted by any quality issues.

This new release of App Analytics also places a keen focus on website performance monitoring. It’s now able to track metrics such as First Contentful Paint (FCP), page load time, time to 1st interaction and more. These metrics can be overlaid onto custom dashboards to give granular detail about an individual user journey. These new metrics vastly increase App Analytics’ troubleshooting capabilities. 

NPAW’s Head of Video Business Unit, Till Sudworth, is spear-heading App Analytics and stated the following:

“The new App Analytics has vast AI-driven capabilities for identifying app and website crashes and errors, sign-up errors, login failures and UI problems. It also learns about the client’s apps. So it’s able to spot anomalies and provide resolutions much faster, making their video services much more resilient.”

Overall, NPAW is very excited about these latest upgrades as App Analytics places greater emphasis on App reliability, while providing deeper, easy-to-install integration with the NPAW Plugin V7. Video streaming services now gain much broader visibility and actionable insights for improving both the app and video player performance.