Backscreen integrates NPAW to Revolutionize OTT with Data-Driven Solutions

In a move set to redefine the Over-The-Top (OTT) technology landscape, the company formerly known as Tet Media Solutions has reemerged as Backscreen, positioning itself as an innovative B2B provider of cutting-edge OTT technology. Backscreen has integrated NPAW (Nice People At Work), a recognized player in the field of OTT analytics. Together, they are set to offer a comprehensive, data-driven OTT solution by combining NPAW’s expertise in Quality of Service (QoS) and Business Solutions with the robust capabilities of Backscreen App and Webplay products. This strategic pre-integration is designed to reduce project expenses and fast-track the launch of client services to the market.

Plugging NPAW’s cutting-edge solutions into Backscreen’s offerings has empowered service providers to make informed decisions regarding content, advertising, and product usability. With NPAW’s expertise in video analytics, content providers will benefit from enhanced user engagement, optimized ad performance, and a deep understanding of content consumption patterns.

NPAW’s suite is synonymous with excellence in the OTT analytics domain. They provide unparalleled visibility into viewer behavior, enabling clients to deliver superior-quality experiences. With a commitment to innovation and customer satisfaction, NPAW continues to lead the way in transforming how video analytics influence OTT service decisions.

Backscreen App stands out in the OTT platform space with its unique cross-gen user experience, catering to both live and on-demand content. It enables monetization through various models, including subscriptions, transactions, and advertising, serving a diverse range of clients such as pay-TV providers, telcos, OTT services, and broadcasters. Backscreen Webplay complements this by offering a comprehensive solution for web portals to manage video assets seamlessly from ingestion to the embedded player.

To showcase the power of their data-driven approach, Backscreen and NPAW are set to host a one-hour session at the upcoming NEM conference in Dubrovnik. Scheduled from June 10 to June 13, 2024, the event will feature operator cases and an expert panel, providing invaluable insights into the future of television.

NPAW (Nice People At Work) is a global leader in video analytics and business intelligence for the streaming media industry. Through its suite of comprehensive tools, NPAW empowers broadcasters, content providers, and OTT services to make data-driven decisions that optimize viewer experience and maximize revenue. With a commitment to excellence and a passion for innovation, NPAW is redefining the landscape of video analytics.

Backscreen is the leading OTT technology provider from the Baltics, serving  Tet, LTV, LRT, Telia Sweden, Fashion TV, and Delfi among others. It innovates with cross-generation OTT UX. Its portfolio consists of OTT service platform, a set of OTT applications for all the major devices, and media asset manager. Its video processing services cover transcoding, origin, DRM, and CDN. It also offers a dedicated solution to manage video content for web portals. Backscreen has evolved from Tet Media Services to offer end-to-end OTT solution for broadcasters, telcos, pay TV, and OTT service providers.