NPAW Introduces New Analytics, Automated A/B Testing Solution for Publishers and Editorial Teams

NPAW, a global leader in analytics and multi-CDN solutions for online media companies, today introduced Publisher Analytics, a new content optimization tool to help media publishers and editorial teams enhance user engagement based on insights into user behavior and preferences.

The tool lets publishers and editors easily identify underperforming content with real-time ranking markers providing instant feedback on content click performance. They can then implement real-time A/B testing to assess the various content elements such as cover images, titles, and subtitles. The tool identifies the elements that attract the most interest and traffic, and it automatically chooses the winning proposition.

Designed for seamless integration, Publisher Analytics does not require advanced data analytics skills to operate, allowing editorial teams to make data-driven content decisions to maximize user interaction. It also offers detailed dashboards, which users can utilize to gain an in-depth understanding of content performance using key metrics such as click-through rates, bounce rates, and quality clicks. Additional dashboards let the user dive into every stage of the end-user’s lifecycle, with specific dashboards for tracking user acquisition, engagement, and retention.

“We are thrilled to be entering the publishing industry with a dedicated analytics product to enhance static media performance,” said Rasmus Sorensen, Product Delivery Manager and Head of Publisher Analytics at NPAW. “With Publisher Analytics, we are leveraging our vast experience in monitoring video content performance to help editorial teams seamlessly determine the appropriate content allocation and look and feel to boost user engagement.”

NPAW is an acknowledged global leader in technology innovations that track and analyze video consumption, user behavior, quality of experience, and quality of service, helping online streaming services grow. NPAW has over a decade of experience developing groundbreaking, scalable analytics solutions to optimize performance and user engagement, helping customers to build media experiences that maximize revenue. Its suite of analytics apps provides advanced visibility and actionable insights on platform performance, audience behavior, advertising and content efficiency, as well as app navigation in real-time to support data-driven decisions. NPAW serves more than 190 video services and processes over 100 billion plays per year worldwide. Established in 2008 by co-founders of the video streaming service Wuaki TV, which was later sold to Rakuten, NPAW has offices in Barcelona and New York with teams around the world.