NINE Partners with NPAW to Enhance 9Now Streaming using Video Analytics

NINE, Australia’s largest locally owned media company, today announced a strategic agreement with NPAW to integrate NPAW Suite, the comprehensive video analytics platform, into its 9Now streaming service. This partnership will enhance NINE’s capability to deliver an optimized video experience, further elevating user satisfaction and increasing advertising engagement.

“By integrating with NPAW’s video and ad analytics tools we have far greater visibility of the service quality we offer our audiences across the diverse platforms we support. This deeper view of how user’s are engaging with our content not only makes 9Now more robust, but it paves the way for future innovations in service of driving greater engagement with our content.”

Lewis Evans – Product Director, Streaming at Nine Entertainment Co.

As a leader in Australian media with investments across television, video on demand, print, digital, and radio, NINE continues to invest in next-generation media technologies while maintaining a strong commitment to corporate social responsibility. The implementation of NPAW Video Analytics aligns with NINE’s dedication to innovation and audience-first solutions.

The NPAW Suite will provide 9Now with Video QoE monitoring of its streaming video service. By leveraging NPAW Video Analytics, NINE aims to optimize video delivery, ensuring smoother playback, higher video quality, and improved viewer engagement.

“We’re excited to be working with Nine Entertainment to help enhance their video streaming quality of experience. We aim to deliver a best-in-class QoE solution that boosts the performance of their service.”

Brian Pang,VP of Sales APAC & India at NPAW

About NINE

NINE is Australia’s largest locally owned media company with a broad portfolio across television, video on demand, print, digital, and radio. Committed to innovation and social responsibility, NINE is at the forefront of the Australian media landscape.

About NPAW

NPAW is a global leader in streaming video intelligence. The NPAW suite of analytics solutions provides advanced visibility and actionable insights on platform performance, audience behavior, advertising and content efficiency, as well as app navigation in real-time to support data-driven decisions. NPAW serves more than 190 video services and processes over 100 billion plays per year worldwide. 

Established in 2008 by co-founders of the video streaming service Wuaki TV, which was later sold to Rakuten, NPAW has offices in Barcelona and New York with teams around the world.