Both Linear TV & VoD saw significant decreases in Buffer Ratio, as well as increases in Bitrate.

NPAW, the global leader in business intelligence for video services, has released its 2024 Video Streaming Industry Report.

Global Quality improved in most metrics for both VOD and Linear TV

For Video-on-Demand (VoD), Buffer Ratio (%), Bitrate and Avg. Join Time all showed improvements over 2023. The significant shift seen was in buffer ratio – a decrease of 35%. This points to a genuine global improvement in quality and infrastructure across OTT platforms, telco and broadcasters. Linear TV Buffer Ratio also decreased by 31% on average across all regions, indicating a substantial improvement in global quality.

We did, however, see some slight declines in engagement across most regions, compared to 2023. Only the Pacific region showed increases in Average Playtime per User in both VoD and LinearTV viewing.

“The 2024 insights show that streaming platforms have seen mixed results in engagement and quality. Video-on-demand (VOD) Playtime per User has dipped slightly, with fewer titles watched. Despite lower engagement, quality metrics improved significantly. Linear TV remained steady, and quality improvements were even more significant. Despite some engagement declines, overall streaming quality is at its best.” said Ferran G. Vilaró, NPAW CEO & Co-Founder.

This report explores the current state of the video streaming industry both globally and regionally, comparing engagement and quality data from 2024 versus 2023. The analyzed data were collected from the NPAW Suite for January to December 2024 and contrasted with data from January to December 2023.  This dataset includes real-time information from over 200 global NPAW clients, which consist of leading OTT providers, broadcasters, and telecom operators. As the NPAW data library and client base are continuously growing, the data in this report may slightly differ from previous editions.

Key Insights

• Global Quality metrics in North America, Asia, LATAM, Pacific & Europe
• Global Engagement and Playtime Stats
• Global Titles Consumption
• Device Usage

To access this report please download here.

NPAW is a global leader in streaming video intelligence. We specialize in technological innovation, tracking and analyzing video consumption, user behavior, quality of experience, and quality of service to bolster the growth of online streaming services.

NPAW has over a decade of experience developing groundbreaking, scalable analytics solutions to optimize performance and user engagement, helping customers to build media experiences that maximize revenue. The NPAW Suite of analytics solutions provides advanced visibility and actionable insights on platform performance, audience behavior, advertising and content efficiency, as well as app navigation in real-time to support data-driven decisions. NPAW serves more than 200 video services and processes over 100 billion plays per year worldwide. Established in 2008 by co-founders of the video streaming service Wuaki TV, which was later sold to Rakuten, NPAW has offices in Barcelona and New York with teams around the world.