What Is Video Engagement Analytics?
Video engagement analytics looks at video metrics that track user behavior within your service and allow you to adapt it to increase their consumption rate. NPAW’s video engagement analytics software focuses on video engagement metrics and segmentation specifically for the streaming and OTT industries.
Understand video engagement
Know how engaged and loyal your customers are. Use data-proven measurements to recapture inactive users.
Use segmentation to analyze specific customer groups
Gain actionable insights and create user segmentation in real time. Base data harvesting on multiple usage and quality parameters.
Utilize churn prediction metrics to increase loyalty
Pinpoint trends in unhappy users to predict those more likely to churn. Use this data to increase user retention.
Exploit the NPAW Stickiness Score to predict churn
Determine user engagement and generate a churn risk score to enable data-driven churn prevention by monitoring video engagement metrics.
Learn what engages your users to tailor offers
Understand user behaviour
Discover why and how users interact with your service. Measure how engaged they are with your video products.
Improve engagement and stickiness
Identify inactive users before they leave and understand what leads to a higher consumption rate. Then adapt your service to reactivate these users.
Create an engagement-based user experience
Recognize what your users like and build more. Reach out to your users based on their loyalty.
NPAW is the best video stream player analytics tool that we have used, helping us increase customer acquisition, engagement and retention.
Chang Ha Kim
Business Intelligence Analyst
Dive deep into user behavior with video segmentation software
Build user segmentation on engagement data
Identify precise segments and create samples to address users individually.
Get real-time segmentation of your user
Generate data that is never outdated. View the latest non-stop info on user engagement.
Generate actionable and timely user segmentation
No need to wait for the next quarterly user survey. See how engaged your users are now.
Increase user loyalty with proactive churn prevention
Visualize churn risk per user
Generate a churn risk score for all users in real-time. Then, focus care on users with a potentially high churn rate.
Improve upsell campaign efficiency
Address users and their individual satisfaction and engagement rates. Avoid one-size-fits-all campaigns.
Reduce your churn rate
Know your users and analyze their engagement with your product. Then, identify inactive or unhappy users in time to stop churn.
Using Streaming Analytics to Reduce Churn and Retain Users
Strategic decision-making for reducing churn starts with user data and endpoint analytics. You have to know how your customers feel about and interact with your platform before you can tailor your offering, increase your revenue, grow your market share, innovate for the right audiences, or scale your business.
Improve your User Experience with NPAW
Contact us to receive a free product demo. Understand your user’s product journey better.