From Buffering to Breakthrough: How TVUP Boosted Quality & Cut Costs

By integrating NPAW’s Mid-Stream CDN Balancer into its Multi-CDN architecture, TVUP achieved higher streaming quality, reduced buffering, and cut CDN costs—delivering a seamless experience even during audience peaks.

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CASE STUDY

An innovative approach to maximize quality and efficiency

TVUP, the OTT provider behind Tivify.tv, leveraged NPAW’s Mid-Stream CDN Balancer to cut delivery costs while improving quality. By dynamically switching between CDNs in real time, TVUP ensures seamless playback, faster start times, and scalable, high-quality streaming worldwide.

Thanks to NPAW’s Mid-Stream CDN Balancer, we were able to efficiently manage our CDN usage by seamlessly switching to the most cost-effective options in real-time. This technology not only enhanced performance but also allowed us to save significantly by using budget-friendly CDNs, while still ensuring optimal service by switching when performance varied. The result was a substantial positive impact on our bottom line.

Víctor Abad, Procurement Director

NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 200 video services and processes over 124 billion plays per year worldwide.

 

The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.

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NPAW Video Streaming Industry Report H1 2025  |   Report

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