NPAW 2025 Video Advertising Solution Winner

We’re proud to announce that NPAW’s Digital Experience Intelligence (DXI) Advertising solution has been recognized with the 2025 Streaming Media European Innovation Award for Video Advertising Solution. This honor is a major milestone for our team and a powerful validation of our vision: enabling video platforms to monetize smarter, prove audience value, and deliver advertising strategies that actually work.

Why This Award Matters

The Streaming Media European Innovation Awards highlight the technologies truly shaping the future of streaming. Winning in the advertising category underscores the unique role of DXI Advertising in helping platforms move beyond impressions and clicks, toward audience-driven monetization that delivers real impact.

For years, advertisers bought shows and time slots under the guise of buying audiences. Now, they actually can buy audiences. DXI Advertising makes it possible for streaming services to not only prove who their audiences are but also demonstrate how campaigns influence behavior, engagement, and conversions.

What DXI Advertising Delivers

DXI Advertising empowers platforms to turn raw viewing data into actionable advertising intelligence:

• Build high-value audience segments from real behavior, demographics, and content preferences.

• Showcase true reach and frequency, proving who was actually reached, not just targeted.

• Correlate ads with engagement and content lift, linking exposure to signups, completions, or conversions.

• Provide transparent campaign-level reporting, empowering advertisers with insights they can trust.

• Enable smarter targeting with AI, including lookalikes and evolving audience segments.

This goes far beyond player-based ad metrics. DXI Advertising unifies audience intelligence, content engagement, and monetization insights into a holistic view—so platforms can prove the real value of their inventory to advertisers and unlock new revenue opportunities.