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When a user leaves your platform, it’s rarely because they’ve had enough. More often, it’s because you didn’t give them a reason to stay, and you’re left wondering why. Did their search come up empty? Did they finish a series and hit a wall? Was the next click too...
When video platforms talk about understanding their audience, they usually mean what people are watching. It is simple and straightforward: to know what is being watched the most, you learn about the interests of your audience, which can help you optimize your content...
The New Standard for Understanding and Optimizing Your Video Platform Today’s video and streaming platforms face intense competition and growing user expectations. Tracking what users do is no longer enough. Success depends on understanding how they interact, why they...
Enabling a unified digital experience intelligence solution to improve your offering Have you ever struggled with vast amounts of data, with teams unable to access it all, and losing clients because they do not act fast enough? You're not alone—many organizations face...
Explore the various features of NPAW’s new Product Analytics, its use cases, and how it can help businesses boost their video products.
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