Video Audience Measurement & Analytics

Know your audience

Understand your audience, their video consumption, and engagement better. Measure the impact changes have on your product or communications.

video audience measurement

Generate deep user intelligence

Gain real-time user data to leverage your product’s value. Identify improvements applicable across departments.

Increase marketing efficiency

Allocate your marketing budget more efficiently. Track the success of strategic marketing activities.

Gain reliable, independent third-party user data

Draw on credible usage data to connect to new and existing partners. Gauge your business cases based on historic data.

Accelerate best-in-class execution

Identify how product and marketing changes affect users. Create the best experience for your clients. Integrate video audience measurement

Built a user-centric product

Increase product stability

Plan your infrastructure resources and scalability with valid historical usage data.

Boost product usage

Envision your “before” and “after” usage from product updates. Revitalize your UX and usage.

Refine your product roadmap

Avert roadmap failures by analyzing usage data. Get immediate feedback on any changes made.

video audience measurement

A solution as powerful as NPAW Suite guarantees we stay competitive and ahead of other players in the industry while delivering outstanding soccer experiences.

Natxo Imaz


video audience measurement

Ensure seamless transition to next-gen systems

Proof marketing impact

Measure the impact of your campaigns and the different marketing channels linked to product usage.

Focus budget allocation

Apply learning from reliable usage data on past campaigns to boost your marketing budget share.

Increase marketing efficiency

Make smarter strategic decisions on future marketing campaigns all based on solid data from past campaigns.

See eye-to-eye with partners

Channel reliable, independent usage data

Secure immediate access to unbiased third-party usage data.

Get a detailed break-down of usage numbers

Harness usage numbers per device, region, or content for partner billing.

Enhance partner relationships

Prioritize your partner management based on data-proven insights

video audience measurement

How OCS used video analytics to make the most of a Covid-19 surge in streaming

The Covid-19 lockdown had an immediate effect on streaming and coincided with OCS’s hit show, Westworld. These two factors drove a very high audience, multiplying its subscribers by x2 almost overnight.

Improve your overall product experience with NPAW

Contact us to receive a free demo. Discover how Audience Analytics can positively impact your product offering.