Blog

Audience retention isn’t built on more content or more notifications but on clarity. Understanding who your audience really is and how their behavior shapes every session, search, and comeback. And that clarity starts with intelligent segmentation. Most services...

In today’s streaming landscape, video monetization isn’t just about selling more ads or adding another subscription tier. The platforms that grow fastest aren’t the ones expanding inventory but the ones learning how to extract more value from the experience they...

In streaming, monetization isn’t just about subscriptions anymore. Audiences have evolved, and so have the ways to generate value from them. From AVOD and FAST to hybrid and transactional models, advertising monetization has become a strategic pillar for platforms...

Every viewer today lives in a world of abundance. More shows, more platforms, more ads. The real challenge isn’t getting seen. It’s getting noticed. In streaming, attention isn’t earned through louder creative or higher ad loads. it’s earned through relevance. And...

Ad fatigue isn’t a creative problem. It’s a data problem. In streaming, the line between engagement and abandonment is thin and often defined by a single ad too many. When ads feel repetitive, irrelevant, or poorly timed, they not only lose attention but also erode...

As privacy regulations tighten and third-party cookies are phased out, advertisers are racing to find smarter, more ethical ways to reach audiences without relying on personal data. The answer many are turning to is contextual advertising, an approach that matches ads...

Creativity doesn’t thrive in the dark. For today’s video creators and platforms, success is no longer just about making great content. It’s about understanding how audiences interact with it, what drives engagement, and how that translates into revenue and growth....

Every second your users spend scrolling instead of watching is a second closer to churn. Your users don’t leave because your catalog isn’t big enough. They leave because they can’t find what matters to them fast enough, because you are not recommending properly. If...

Streaming is no longer won by who has the biggest catalog. It’s won by who can make every interaction feel relevant, from the first ad impression to a loyal subscriber’s 100th session. That means every platform faces countless decisions to optimize the user...