Discover key factors influencing OTT platform subscriptions, including content quality, service experience, pricing, and ad management for optimal viewer satisfaction.
What Makes or Breaks an OTT Platform Subscription
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Blog
Stay up to date to all industry trends and thought leadership articles from our video intelligence and customer insights experts.
OTT Live Streaming: Must-Have Technologies
Scalability proved to be a real-world challenge, as thousands of subscribers reported outages during high profile OTT pay-per-view boxing events.
Live Streaming Sports and the OTT Landscape
OTT platforms have empowered sports leagues, teams, and individual athletes to reach fans directly and in real-time.
The Cost of Streaming: Inside Video Ad Pricing on Popular Apps
Streaming video ads offer more precise targeting and often a better return on investment than traditional TV ads.
Real-Time Video Monitoring
Cutting-edge technology combined with AI specifically designed for video analysis that provides real-time data and insights.
Streaming Video Insights in Europe for 2024
Localized content production has become a mainstay of the streaming strategy for many global platforms operating in Europe, with shows and films that reflect their local cultures, histories, and values.
The Rise of Hybrid VOD Models
Consumers are increasingly moving away from the traditional Pay TV model with its hefty monthly fees and rigid contracts in favor of flexible, personalized OTT services.
How Does the Android TV STB Integrate with NPAW Video Intelligence Suite?
In today’s fast-paced world of streaming video, Android TV set-top boxes (STBs) have rapidly become a foundation of home entertainment.
Elevate User Engagement and Platform Performance
The video streaming industry is fiercely competitive, and understanding customer needs, platform weaknesses, and areas for improvement is crucial for success.
The 2024 Paris Summer Olympics: Streaming Video Review
The 2024 Summer Olympics was a remarkable celebration of sport and culture in Paris, France. We now deep dive into trends experienced by some of NPAW’s Video Streaming clients.
Improve your Quality of Experience with NPAW
Contact us to receive a free demo of our product and to understand the impact of Quality of Experience on your product.