Streaming video ads offer more precise targeting and often a better return on investment than traditional TV ads.
The Cost of Streaming: Inside Video Ad Pricing on Popular Apps
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Blog
Stay up to date to all industry trends and thought leadership articles from our video intelligence and customer insights experts.
Real-Time Video Monitoring
Cutting-edge technology combined with AI specifically designed for video analysis that provides real-time data and insights.
Streaming Video Insights in Europe for 2024
Localized content production has become a mainstay of the streaming strategy for many global platforms operating in Europe, with shows and films that reflect their local cultures, histories, and values.
The Rise of Hybrid VOD Models
Consumers are increasingly moving away from the traditional Pay TV model with its hefty monthly fees and rigid contracts in favor of flexible, personalized OTT services.
How Does the Android TV STB Integrate with NPAW Video Intelligence Suite?
In today’s fast-paced world of streaming video, Android TV set-top boxes (STBs) have rapidly become a foundation of home entertainment.
Elevate User Engagement and Platform Performance
The video streaming industry is fiercely competitive, and understanding customer needs, platform weaknesses, and areas for improvement is crucial for success.
The 2024 Paris Summer Olympics: Streaming Video Review
The 2024 Summer Olympics was a remarkable celebration of sport and culture in Paris, France. We now deep dive into trends experienced by some of NPAW’s Video Streaming clients.
UEFA Euro 2024 Streaming Highlights
With eventual victors Spain lifting the famous European trophy, many NPAW clients provided streaming video coverage of the tournament. From June 14th to July 14th, we saw the top 32 teams in Europe compete for the coveted European Cup.
The Future of Video Streaming: Trends and Innovations
Discover how video streaming is evolving with trends like gamification, hyperpersonalization, and virtual reality, shaping the future of entertainment and transforming user experiences globally.
Meeting User Expectations: A User-Centered Approach to Streaming Services
Understanding user expectations is crucial for streaming services. Balancing cost, content, and ease of use helps differentiate platforms and enhance user satisfaction in a competitive market.
Improve your Quality of Experience with NPAW
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