Are You Properly Recommending? Why Most Platforms Still Aren’t
Every second your users spend scrolling instead of watching is a second closer to churn. Your users don’t leave because your catalog isn’t big enough. They leave because they can’t find what matters to them fast enough, because you are not recommending properly. If...
Personalization You Can Prove: Segmentation Meets Experimentation
Streaming is no longer won by who has the biggest catalog. It’s won by who can make every interaction feel relevant, from the first ad impression to a loyal subscriber’s 100th session. That means every platform faces countless decisions to optimize the user...
You Think You Know the User Journey? Think Again.
You designed your video platform around a smooth, logical user journey. Homepage to discovery. Discovery to playback. Playback to retention. But your users didn’t get the memo. They hesitate. They search and find nothing. They get stuck in loops. They leave before...
Buffering Is Dead: The Rise of Real-Time CDN Switching
In the fast-paced, high-stakes world of video streaming, delivering content reliably and at scale is no longer just a competitive advantage—it’s an operational imperative. With global audiences tuning in from a myriad of devices and networks, streaming providers face...
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