As a streaming video content creator, navigating the ever-competitive OTT landscape is a huge challenge. There are so many streaming app solutions popping up, and finding the right solution can be a real mission.
For example, you want a video app that is reliable, scalable, delivers high quality video and accurate insights about your service, content and audience. But in reality, this usually requires several solutions to gain end-to-end service delivery and insights.
Introducing Zype, an all-in-one video management and distribution platform, and NPAW, a leading provider of AI-driven video analytics solutions. By integrating these two platforms, streaming businesses now have an all-in-one solution for optimizing content delivery, increasing user engagement, measuring quality of experience (QoE) and ultimately, driving revenue and customer satisfaction.
Zype – The Robust Streaming Application
Zype Streaming Platform is an all-in-one solution for storing, managing, monetizing, and delivering both live and on-demand video content across a variety of digital devices.
As an api-driven, full-stack platform, Zype powers end-to-end OTT (over-the-top) streaming workflows. It enables companies to offer seamless, broadcast-quality video streaming experiences to audiences around the world across digital platforms.
Zype dashboard
Key features of the Zype platform include:
- Multi-rendition, multi-output encoding and packaging for VOD, Live, and 24/7 Linear content.
- Video CRM: Customer data management including authentication, paywalls, payment processor and mobile & TV marketplace integrations.
- Fast, reliable and highly efficient multi-CDN support for video content delivery.
- Flexible monetization options for AVOD, SVOD or TVOD products.
- Zype Playout: Cloud-based playout solution for creating digital linear channels for O&O or third-party distribution.
- Zype Apps Creator: No-code app building – create beautiful, customized cross-platform apps, with zero no coding experience.
NPAW – The Power of Analytics in Streaming
Video streaming businesses generate massive amounts of data daily, from viewer behavior to video player, infrastructure and app performance. However, this data is only valuable if you can analyze it effectively and make informed decisions based on the insights it provides. You cannot manage what you cannot measure.
NPAW Video Analytics
Using the NPAW Suite of Analytics tools, integrated with the Zype Apps Creator, you are able to develop and distribute content, and gain comprehensive visibility of the end-user experience. The NPAW Suite is capable of processing vast amounts of data in real-time.
Here are some features and benefits of the NPAW Suite:
- QoE Monitoring: Quality of Experience KPIs that drill down to the individual end-user level – buffering, join time, seek time, playtime, number of videos per user.
- Monitor perceived quality of video: see what each end-user is experiencing on any device. View resolutions, renditions, re-buffered plays, in-stream crashes.
- AI-powered monitoring & alerts: NPAW’s NaLa AI platform actively monitors all events along the video delivery chain, spotting anomalies and creating real-time alerts, insights and performing automated issue resolution.
- Monetization Metrics: Track performance of your subscription models, pay-per-view content, and ad revenues. Gain insights such as ad fill rates, ad skips and ad view ratio.
- Manage user engagement and content consumption: improve content placement and personalization based on subscriber behavioral data.
With NPAW’s powerful, integrated analytics solutions, streaming businesses can make smarter decisions, optimize user experience, and enhance their content strategies.
Enhance Your Streaming Business
The Zype Apps Creator is a powerful tool that allows you to create branded, native apps for your streaming service. Produce apps for iOS, Android, or Smart TVs, with zero coding knowledge. This ease of deployment can significantly improve your product lifecycle and user experience, making it easier for viewers to access content and interact with the video streaming service.
Login Performance dashboard
As a streaming business, success depends on more than just delivering high-quality video content. You need to understand your audience, optimize the delivery of content, and continually improve your service.
Zype’s App Creator makes it easy to create, distribute, and monetize native video streaming apps for any device, and by integrating NPAW’s analytics, you can harness the power of real-time data to drive smarter decisions. Together, these platforms offer a holistic solution to content distribution, app management, and performance analytics.
The Zype/NPAW Integration
By installing Zype/NPAW integration and activating an account with NPAW, Zype Apps Creator customers can leverage the NPAW Suite, capturing video player events and displaying actionable insights such as buffer ratio, playtime per user, in-stream errors. You can then make data-driven decisions that improve both content performance and user satisfaction.
The combination of NPAW and Zype eliminates the need for separate systems and integrations, making it easier for companies to deploy apps while having immediate insight into critical metrics without extra setup.
Explore Zype and NPAW today, and see how this dynamic partnership can help streaming companies succeed in the ever-changing video landscape.