The video streaming industry is fiercely competitive, and understanding customer needs, platform weaknesses, and areas for improvement is crucial for success. Mistakes can result in lost credibility, users, and revenue. Fortunately, data analytics can help not only to avoid and quickly correct issues, but also to understand needs and predict trends for a competitive edge.
NPAW Metrics: The Core of Our Solutions
That’s where NPAW steps in—to help video streaming companies deliver exceptional services and stand out in the market. From basic metrics such as average playtime and buffer ratio to advanced analytics like average effective playtime by unique user, NPAW Suite offers a range of metrics tailored for each of our applications. Our platform is versatile, and its unique metrics have been vital in helping clients achieve measurable improvements.
Our comprehensive dashboards, featuring graphs, tables, charts, and maps, make it easy to visualize how our metrics integrate with your metadata. This deep analytical power helps you understand and optimize your platform’s performance.
“NPAW enables you to anticipate user needs, navigate challenges smoothly, exploit opportunities, and foster consistent user experiences.”
Improve User Experience and Increase Retention
The key to delighting customers is no secret: they expect seamless usability and excellent service. How can you achieve this within your platform? Here’s a streamlined approach: assess video platform performance, monitor user behavior during playback, predict the customer journey, highlight touchpoints and root causes, and proactively detect affected users. These pillars of how our apps work form a solid foundation for enhanced user experience and retention.
Know Your Audience
Understanding your audience is pivotal to delivering the right content. Utilizing raw data about your viewers, combined with NPAW metrics, provides granular insights into demographics, preferences, engagement, and content performance. This comprehensive view enables businesses to customize content distribution and marketing strategies, proactively meeting the ever-changing needs of their audience.
Video streaming companies use analytics platforms like NPAW, to gain detailed insights into viewer demographics, preferences, engagement, and content performance. This data allows these businesses to tailor content distribution and marketing strategies to proactively address the evolving needs of their audience. By doing so, they can significantly enhance user satisfaction, engagement, and retention.
For a truly granular and actionable analysis, consider leveraging the NPAW Product Analytics app to maximize the efficacy of your strategies.
Proactive Issue Prevention
Integrating metrics with user-centric data allows our platform to immediately correlate users, errors, and infrastructure-related causes. This efficient error isolation focuses on critical issues, minimizing downtime and customer impact.
For instance, by tracking peak traffic periods on your video streaming platform, you can strategically allocate significant resources to ensure an unimpeded user experience during traffic surges.
In another example, if the root causes for application crashes are identified and how these issues impact different devices or application versions are understood, targeted corrective measures can be implemented before they affect users by using our alert system.
Tailored Applications for Diverse Needs
NPAW enables you to anticipate user needs, navigate challenges smoothly, exploit opportunities, and foster consistent user experiences. Our applications are designed to enhance user engagement and retention by assessing platform navigation, video service efficiency, ad performance, user preferences, content delivery, and real-time service monitoring.
More than half of the companies utilizing the NPAW Suite experienced an average engagement improvement of 13% and a 16% increase in their performance this August, compared to last July.
We pride ourselves on being a multifaceted streaming video analytics company, continuously innovating and building applications tailored to your specific requirements. Our platform is the most flexible and customizable in the industry, ensuring that we can meet your unique needs.