NPAW Streaming Industry Report – H1 2019

Dig deep into NPAW’s quality streaming data to uncover the state of the video streaming ecosystem. From over 100 billion annual plays from all over the world and over 150 video services, we have collated the most notable and high-impact developments defining the state of the industry.

Download the H1 2019 Industry Report

Streaming Industry report


The most applicable trends for video services

NPAW explores where the industry is in terms of audience and quality data in order to assist players in VOD and live streaming to scale their business and drive their KPIs with data-informed decision making. After combing through mountains of data, here are some of the most important insights we found:

  • VOD consumption is almost double that of LIVE consumption.
  • Buffer Ratio is still 51% higher for VOD content than LIVE content.
  • You are more than 2x likely to receive an error during LIVE content than VOD content.

To keep customer satisfaction levels high, we believe streaming providers should be infinitely focused on the customer experience. Fueled by data, companies can engage each customer contextually and remain competitive.

Ferran Gutierrez, CEO at NPAW

NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 190 video services and processes over 124 billion plays per year worldwide.


The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.

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