Measurement Techniques to Optimize Streaming Ads ROI

  • Find out what you need to measure to build a profitable streaming ad strategy
  • How to compare, correlate, and use ads insights to increase the return of investment.
  • Convert consumption, quality and engagement data into applicable business takeaways

Start optimizing your streaming ad strategy

Streaming ads ROI


Converting insights into ROI ($)

Combining insights from our AVOD industry survey with insights available on NPAW Ads, our industry-leading streaming ads measurement module, this white paper sets out how comparing consumption and delivery data with key engagement metrics allows video providers to measure the business impact of their ad strategy.

Industry leaders trust NPAW to understand consumption trends, improve their platform, and create reliable streaming experiences that delight and retain users

NPAW is the leading video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. NPAW serves more than 190 video services and processes over 124 billion plays per year worldwide.


The NPAW Suite provides OTTs, broadcasters, operators, and media groups with holistic and advanced visibility of platform performance, audience behavior, advertising, and content efficiency in real time to support informed, data-driven decisions.

Improve your Quality of Experience with NPAW

Contact us to receive a free product demo. Discover the impact Quality of Experience has on your product.