OKAST selects NPAW for its video intelligence solution

NPAW, a global leader in video business intelligence and predictive analytics, and OKAST, a fast-growing and cutting-edge solution for live and on-demand OTT services, today announced that OKAST has chosen NPAW as their video analytics technology provider, bringing NPAW’s video intelligence solution, YOUBORA, to their entire customer base.

As the premium VOD market continues to grow at pace worldwide, concerts, theaters, gyms, film distributors, trainers, corporates, institutions, and TV channels all fall into OKAST’s client portfolio. Consequently, OKAST is taking aggressive actions to guarantee extensive, rock-solid performance data and a best-in-class viewing experience for its global customers of all sizes.

Working with NPAW to implement advanced video data analytics, from video Quality of Service (QoS) to advertisement performance measurement, OKAST is bringing the first-class video management solution used by the biggest Tier-one streaming and broadcast platforms to all its portfolio.

Complementing FlameFy’s advanced data and AI technology with NPAW’s solution, YOUBORA users, OKAST is raising the bar in in-depth audience behavior intelligence and is set to provide strong leverage to its customers to maximize their growth and control their churn.

“This is a pivotal year for online video. Video business intelligence is more important than ever and clear, data-driven insights are crucial to defining winning strategies. We’re delighted to deliver certainty over performance and engagement to OKAST and their customers in these exciting times.”
said Ferran G. Vilaró, CEO & Co-founder, NPAW.

“With this strategic partnership with NPAW, we reinforce our commitment to our customers to deliver the most transparent and solid data technology, and then offer a complete reliable business-centric end-to-end streaming service which can compete with what the biggest players can afford in the market, but at a fraction of the cost.”
said Cédric Monnier, CEO of OKAST.

Founded in 2013 by veterans of the industry (ex Canal+, France Télévision, NewsCorp, Ubisoft, Irdeto, Viaccess), M.E.I. Group publishes 2 complementary digital solutions for key Media players (TV channel, producer, distributor, pure web player): OKAST and FlameFy.
OKAST is a turnkey solution allowing content owners or distributors to simply deploy their own video streaming platform and monetize their catalog. FlameFy service uses the power of big data and artificial intelligence to understand its audience and engage it smartly.
The company was incubated at TF1 and Audiens and already counts among its clients American, European, and Chinese major media, agencies, brands, producers of TV, web, cinema, and advertising content.

NPAW — Nice People At Work — is a video intelligence company helping online streaming services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. The company’s analytics solutions, provides advanced visibility of platform performance, audience behavior, advertising and content efficiency in real-time to support informed, data-driven decisions. NPAW serves more than 190 video services and processes 100 billion plays per year worldwide.

Established in 2008 by co-founders of video streaming service Rakuten TV, NPAW has offices in Barcelona and New York with teams throughout the world.