Publisher Analytics Author Tracking

Publisher Analytics, NPAW’s editorial content optimisation tool, has released a powerful new feature, “Author Tracking”. This functionality lets businesses set goals for authors in terms of Total Navigations per article.

For companies with content that is heavily click-focused, this is a great tool to foster competition amongst writers, as well as to give real-time insights into content engagement across an entire editorial team.

Via the Publisher Analytics extension, businesses can set monthly goals for their authors, in terms of the engagement of each author’s published content. 

Author Tracking enables publishers and editorial teams to easily track how their authors’ content is performing, compared to one another. 

When using the Publisher Analytics “Chrome Extension”, authors have the ability to perform real-time A/B Testing of headlines, images and text, with the “winning creative” being awarded the majority of the traffic. The addition of Author Tracking now allows teams to compare how their articles perform against each other, choosing the top performer based on predefined targets. 

For example, an online newspaper producing vast amounts of content can now track and compare articles across several authors in real-time! They can make agile decisions about the types of articles to promote, as well as future content to produce, based on actionable insights.

The NPAW AI-powered Author Tracking feature monitors editorial content by author and compares the following metrics:

• Total navigations
• Total Clicks
• Quality clicks
• Low quality clicks
• Average scroll depth
• Average navigation time

Users can set any of these metrics as the target for determining the best-performing content.

Businesses can use Publisher Analytics to incentivize authors to write better performing content each month, tracking the results in real-time. Author Tracking gives users actionable insights that measure how well each article resonates with the audience, so they can make informed business decisions. 

For more info or to request a demo of Publisher Analytics, visit the NPAW website for more details.