NPAW IBC Interview with Carlos Ruf and Ana López Zamarreño, from MasOrange

Carlos Ruf (Head of TV Operations) and Ana López Zamarreno (Head of TV Product & Customer Experience) from MasOrange share how they use real-time video analytics to improve Quality of Experience (QoE), personalize journeys, and reduce churn across TV & streaming. Watch their practical take on the metrics that matter and the levers that drive revenue.