NPAW Webinar: A/B Testing & Optimization for Editorial Content

NPAW’s SVP of Global Marketing & Partnerships, Catalina M. Skramstad and Product Delivery Manager, Rasmus Sorensen explored Publisher Analytics – the benefits of A/B Testing and optimization.

Discover how:

• Multi-variant testing with Publisher Analytics can drive higher click rates, quality clicks and user engagement.
• How content optimization improves ROI
• How author tracking produces data-driven results and enhances content performance.