Advertising analytics & MONETIZATION

Analyze viewership and  user ad tolerance

Optimize your ad strategy by controlling its impact on your audience and their ad experience. Enhance the efficiency of your monetization game plan.

Cultivate your ad strategy

Get valuable insights to improve the efficiency of your ad strategy. Reap the benefits in your monetization potential.

Improve your advertising QoE

Identify which ads are causing errors, latency and/or quality issues. Enhance the perceived ad QoE.

Enjoy reliable ad server monitoring

Use solid ad server data to monitor partner SLAs. Produce trustworthy content for your ads customers.

Understand content and ad engagement in parallel

Get a sound view of the entire user experience before, during, and after ad breaks.

Improve your advertising monetization strategy with data-driven insights

Increase ad revenues

Analyze user ad consumption patterns in real-time. Optimize ad fill-rates and amounts to increase your monetization.

Enhance ad experience and acceptance

Understand how your users respond to your ads. Use data to create high satisfaction rates through ad frequency and placement.

Increase ROI for your advertising customers

Give paying ad partners deep, data-driven facts to improve their ad spending ROI.

NPAW helps us maintain the highest quality of streaming for both our content and ads. With it, we are able to identify streaming errors affecting quality issues in real-time and, thanks to the unlimited filtering, find the root cause to troubleshoot effectively and mitigate the errors even before our customer base is affected.

Marco Gorni

Head of Marketing and OTT Systems & Certification Lab

Stop bad advertising experiences

Increase resolution times of ad failures

Identify ad errors and delivery issues in real-time. Guarantee a high rate of successful ad impressions.

Raise ad experience in quality

Broaden your multi-dimensional root cause analysis. Pinpoint and reduce all kinds of quality issues caused by ads.

Intensify audience engagement

Avoid failures and quality issues in the ad playout. Increase customer satisfaction and cut churn caused by quality issues.

Ongoing, neutral ad server auditing

Generate third-party data

Gain agnostic ad performance insights not tied to any vendor, or economic interest.

Produce solid statements for your ad customers

Get more visibility on ad strategy performance from the end-user side compared to any ad server.

Understand user perception of ads

Harness reliable, neutral data originating from the end-user’s true experience.

The State of Streaming Advertising

We surveyed 303 respondents from the video streaming industry regarding their streaming ads plans. The answers provide a unique snapshot of industry views on the challenges facing AVOD players.

Improve your Ad strategy with NPAW

Contact us to receive a free product demo. Identify the perfect ad strategy for your customers.