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You designed your video platform around a smooth, logical user journey. Homepage to discovery. Discovery to playback. Playback to retention. But your users didn’t get the memo. They hesitate. They search and find nothing. They get stuck in loops. They leave before...

When a user leaves your platform, it’s rarely because they’ve had enough. More often, it’s because you didn’t give them a reason to stay, and you’re left wondering why. Did their search come up empty? Did they finish a series and hit a wall? Was the next click too...

When video platforms talk about understanding their audience, they usually mean what people are watching. It is simple and straightforward: to know what is being watched the most, you learn about the interests of your audience, which can help you optimize your content...

When a new user lands on your video platform, the clock starts ticking. You've already spent significant resources on content deals, marketing campaigns and partnerships to bring them to your platform. But what happens next determines everything. Users don’t churn in...

The New Standard for Understanding and Optimizing Your Video Platform Today’s video and streaming platforms face intense competition and growing user expectations. Tracking what users do is no longer enough. Success depends on understanding how they interact, why they...

Enabling a unified digital experience intelligence solution to improve your offering Have you ever struggled with vast amounts of data, with teams unable to access it all, and losing clients because they do not act fast enough? You're not alone—many organizations face...