Blog

Here are the main reasons to use streaming video analytics if you want to run a successful streaming service.

Implementing a comprehensive video streaming analytics solution has become a must in the increasingly competitive video industry.

In order to understand exactly how your content is being streamed and experienced by the end user, you need to track different events that can occur during playback. The best way to do this is to integrate with the video player as, whatever happens to your content along the delivery system, what happens in the video player is the end result the user will experience.

It’s not only the video industry that is becoming obsessed with ‘real-time’. The mobile app industry, FinTech and even the transportation industry are looking into ways to optimize their pipeline and reduce room for error.

As competing video services look to improve their service, user tolerance to poor quality of experience (QoE) becomes shorter.

Video is a penetration tool for telcos, meaning the quality of this service must be worth the money for those customers who were acquired based on access to content. Those that are packaging broadband with smaller, or “skinny,” OTT content bundles seem to be weathering the online storm better than their more traditionalist competitors.