The NPAW Suite’s new Product Analytics is a one-stop-hub for video product owners and marketers looking to optimize their video products and user experience to boost engagement and business growth.
This comprehensive solution uses advanced data analysis and AI to identify trends and improvement opportunities across the entire user life cycle. A multitude of user-centric tools provide full user journey visibility and in-depth audience insights, giving you all the resources needed to address your users’ needs and preferences.
In this blog, we look at the various dashboards and sections available in Product Analytics so that you can get a better understanding of how this solution can help you make the most of your video products.
Overview dashboard
The Overview dashboard in Product Analytics is designed to provide streaming providers with a quick, yet insightful glance at the key performance indicators (KPIs) of their video product’s life cycle, user engagement, and content. By consolidating crucial data points, this dashboard enables you to have a quick follow-up on the business performance and identify areas for further drill-down analysis.
With the Overview dashboard, you can quickly grasp the current state of your product’s performance, serving as a starting point for a more in-depth exploration of the detailed sections within Product Analytics. By presenting this essential information from a customer-centric viewpoint, the platform ensures that you can make data-driven decisions that directly align with your users’ needs and preferences.
Real-Time section
The Real-Time dashboard offers an unparalleled view into the live performance of your product, capturing data from the last five minutes with granularities of 30 seconds. This real-time monitoring function allows you to observe the impact of your product’s features, content, and user experiences as they happen, enabling you to make informed decisions and respond promptly to emerging trends and issues.
The Real-Time section comprises four distinct dashboards, each focusing on a specific aspect of your product’s performance. These include real-time Overview, Content, Devices, and Geo and Languages, providing comprehensive insights into various aspects of your product as events unfold.
Life-cycle dashboards
The Life Cycle section in Product Analytics offers a holistic view of your product’s user journey, encompassing four main dashboard groups: Acquisition, Activation, Engagement, and Retention.
By providing a complete understanding of the user life cycle, the platform empowers you to boost user activation and conversion, accelerate growth, keep users engaged, improve retention, prevent churn, and optimize content consumption, all while maintaining business profitability and enhancing user satisfaction.
Acquisition
The Acquisition dashboards offer valuable insights into how your clients joined your product for the first time, enabling you to evaluate the effectiveness of your marketing campaigns and tailor your approach to attract new customers. By understanding what works and what doesn’t in acquiring new users, you can optimize your marketing strategies and maximize your return on investment.
Activation
The Activation section provides insights into when and why users who have already engaged with your product become active again. Understanding the factors that drive user re-engagement is crucial for fostering a loyal and engaged user base. By analyzing the activation data, you can identify the elements of your product that truly resonate with your users, enabling you to refine your offerings and user experiences accordingly.
Engagement
The Engagement dashboards are designed to provide insights into how end users interact with your product and what factors contribute to their continued engagement. By understanding these key drivers, you can identify areas for improvement and capitalize on the elements that are already working effectively. This empowers you to optimize user experiences and foster long-lasting relationships with your audience.
Retention
The Retention group of dashboards focuses on the analysis of user retention, providing valuable insights into the factors that contribute to maintaining a loyal and engaged user base. By understanding and addressing the key drivers of retention, you can foster long-term relationships with your users and ensure the ongoing success of your product.
Content section
The Content section is designed to provide an in-depth analysis of your content performance, enabling you to optimize your offerings and ensure that they resonate with your audience. By understanding the key metrics and trends associated with your content, you can make data-driven decisions to enhance its impact and drive user engagement.
The Content section begins with an overview dashboard that displays the main KPIs of your content performance, offering a comprehensive snapshot of how your offerings are resonating with your audience. From there, the analysis delves deeper into individual content performance. By leveraging this detailed analysis, you can optimize your content strategy, tailor your offerings to your audience’s needs, and ultimately, drive sustained user engagement and satisfaction.
Users section
The Users section is designed to provide a comprehensive understanding of your audience, allowing you to tailor your product offerings and user experiences to better meet their needs and preferences. By analyzing key metrics and trends associated with your users, you can make data-driven decisions to enhance user satisfaction and foster long-term loyalty.
The Users section begins with a Users Overview dashboard that displays general information about your audience, offering a high-level snapshot of their demographics, preferences, and behaviors.
To delve deeper into specific aspects of your users’ behavior, the Users section offers a range of specialized dashboards that provide detailed insights into various facets of your audience and you can enter them by just clicking on the content you want to get more details on.
AI-Powered section
Finally, the AI-Powered section utilizes cutting-edge artificial intelligence and advanced data analytics to enrich your existing product and user engagement data with external metadata. This augmentation process allows you to gain a deeper understanding of various aspects of your product and audience, empowering you to make well-informed, data-driven decisions that align with your users’ needs and preferences.
By integrating external metadata with your existing data, the AI-Powered Dashboards can reveal hidden patterns and trends that would otherwise be difficult to discern. This enriched data caters to a wide range of use cases, including preferences and demographics, offering specialized insights into areas like taste, user preferences, and demographics.
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Interested in learning more about Product Analytics? Get in touch with one of our streaming analytics experts.
