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WOWOW equips their streaming service with NPAW’s advanced video intelligence to surprise viewers

Barcelona, SPAIN, and Tokyo, JAPAN, July 13, 2021

The Japanese satellite television chooses NPAW to elevate end-user experience of their newly launched WOWOW On-Demand (WOD)

WOWOW INC., a premium satellite television station in Japan, integrates NPAW industry-leading video intelligence, in collaboration with its trusted partner in Japan INNOTECH Corporation, enabling premium access to live and on-demand experience from user’s devices such as, smartphones and tablets. NPAW insights will help build stronger connections with subscribers, discover user needs and new business opportunities, and enhance the WOWOW brand.

The company recently launched “WOWOW On-Demand” (WOD), which accepts application for WOWOW subscriptions if you have access to internet, as part of their strategy to continue leading as Japan’s number-one premium pay TV broadcaster.

In conversations with C-level representatives at WOD, they confirmed their goal is to operate at the highest performance level to satisfy an increasing number of subscribers. Elevating quality of experience in real time, as well as speeding up troubleshooting, will be top priorities. Technical and operations teams will benefit from NPAW granular monitoring to perform advanced diagnosis, leveraged by artificial intelligence. They will be able to quickly deploy new setups and configurations securely to ensure immediate access to their premium content across all devices to suit customer lifestyles. The company will harness insights to show subscribers they care about them through informed customer services teams.

“Truly understanding our audience, consumption patterns and trends is a game changer to build strong connections with our subscribers. We strive for high-quality experiences. That means being able to deliver immersive experiences across all our platforms, on any device. We want to bring top subscriber entertainment selected by customers in Japan.” declared Ichiro Minagawa, General Manager, ICT Department and Yuichi Sogo, VOD System Development leader, at WOWOW.

NPAW’s audience behavior and consumption insights will support their goal of encountering an exciting offering that entertains and surprises viewers.

In Brian Pang words, VP of Sales at NPAW at APAC, “At NPAW and Innotech, we truly believe in WOWOW’s mission to be a source of premium entertainment, a box of surprises and interactive experiences. We are thrilled to partner with the WOD team to help drive informed, contextualized decisions with the most accurate, reliable and holistic insights to achieve their strategic goals.”


WOWOW INC. is Japan’s leading premium pay TV broadcaster with approximately 2.75 million subscribers and the first 24/7, 3 channels, full HD broadcaster in Japan. With a focus on quality entertainment and exceptional customer service, WOWOW has seen thirty years of continuous net growth in subscribers. As of July 2012, all the subscribers are able to use digital service, which includes access to WOWOW Members on-Demand (currently WOWOW On-Demand). Listed in the First Section of the Tokyo Stock exchange, WOWOW’s subscription offering includes 3 premium Full-HD and 1 Ultra HD (from March 2021) channels and a streaming service.

About NPAW

NPAW is the video intelligence company helping online streaming services grow. A global leader in its space, NPAW has over a decade of experience developing ground-breaking, scalable analytics solutions to optimize performance and user engagement, to build media experiences that maximize revenue. Its Suite of analytics apps provides advanced visibility of platform performance, audience behavior, advertising and content efficiency, and app navigation in real-time to support data-driven decisions. NPAW serves more than 190 video services and processes, with over 100 billion plays per year worldwide. Established in 2008 by co-founders of the video streaming service Rakuten TV, NPAW has offices in Barcelona and New York with teams around the world.


INNOTECH Corporation, is a Japan’s reseller partner of NPAW and dealing with cutting edge technologies from various leading countries and especially focusing on high-end audio and video related software products and cloud solutions for Japan’s media and entertainment companies and manufacturers.

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