Video App Analytics

Discover the user journey outside the video player

Gain insights on how the user navigates inside your entire application. Optimize their end-to-end user experience.

video app analytics

Analyze the user journey

Understand how your customers navigate sections and use the features in your product. Use the recommendation engine and see how it changes content consumption.

Optimize the UI/UX experience

Gain pre-video streaming insights into how users and subscribers interact with your video App. Improve your UX/UI based on usage data and user behavior.

Understand App usage

Learn how your users spend time inside your product. Pinpoint how you can increase video service usage. Detect changes in user content consumption from marketing activities.

Understand user actions

Identify how long it takes users to carry out a specific action. Make better decisions based on the bounce rate of different pages for a better user experience. Integrate video app analytics.

Identify pre-video behavior

View your content’s marketing funnel

Understand how to channel users to the right content. Plus, know how users actually find relevant content.

Identify where your users bounce

Identify where users like your navigation or not. Discover where they hit a dead-end and drop-off.

Understand user behaviour

Follow your users on their journey through your App. Understand user navigation habits.

video app analytics

NPAW helps me every day to define strategy and to test hypotheses. I can put tests into production and very quickly use huge amounts of data to see if I’m going in the right direction.

Laurent Douat

Solution Architect at Orange Presentations TV

video app analytics

Offer users the best possible UX

Execute A/B testing to improve UX

Evaluate different UX options, such as your App’s home screen. Identify the best working solution for your needs.

Improve UX change management

Evaluate if decisions and changes being made to your product UX have a positive effect on your users.

Increase engagement

Try out different options to improve your App’s overall stickiness in post-video consumption.

Increase the usage of your App

Monitor how often users visit certain Apps

Learn how often users are logging into an App. Know which sections of the App get the most traffic.

Identify crucial App features to drive usage

Understand the impact of different App features on user content consumption (e.g. the recommendation engine).

Learn how to properly promote your content

Connect which marketing activities outside the APP or during onscreen campaigns effectively increase App usage.

Game of Insights: The Five Steps you Need to Follow to Drive Retention Using Video Analytics

Discover how marketing managers can increase perceived value by turning platform data into actionable intelligence. Here we look into video quality, app functionality, ease of use, content search, voice search, UX/UI, device/platform support and how these aspects affect what customers consider to be a good user experience.

Improve your User Journey with NPAW

Contact us to receive a free product demo. Understand your customer’s user journey.