Using Video Analytics to Boost Engagement— An Interview with TEGNA CTO Kurt Rao

NPAW’s CMO Till Sudworth sat down with TEGNA’s CTO Kurt Rao at the NAB Show 2023 in Las Vegas to discuss how this NPAW customer uses video analytics in its day-to-day business to boost user engagement and monetization.

• The main challenges for local broadcasters
• How TEGNA leverages video insights to overcome them
• Working with data across teams and stations
• Customizable analytics platforms and their added value